This webinar will help to better understand the brand image and communicate the identity of the product to make it recognizable through packaging. Creative processes can be channeled in various ways to achieve dynamic results.
di Paolo creates and adheres to real trends in the wine and spirits sector. His work goes beyond aesthetics and promotes brand image on each label. For each label, di Paolo carries out in-depth research on the product, which does not only take account of sales projections and objectives and can impact a brand’s sales.
Core topics of the webinar will be:
- Biodiversity – Nature as an infinite source of inspiration
- The tactile sense – Materials as communication means
- Visual perception – create an empathic connection with the consumer through the label
- New printing techniques and industrial processes