• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Paper Substrates

    Wine Labels

    Static Control

    Narrow Web Profile: OMNI Systems

    Digital and Hybrid Printers and Presses
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Dscoop announces scheduling changes

    GEW celebrates 30th anniversary

    Henkel publishes 30th Sustainability Report

    Avery Dennison Smartrac launches new Circus Pro inlays

    Springfield Solutions highlights digital label embellishments
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Avery Dennison Smartrac launches new Circus Pro inlays

    Springfield Solutions highlights digital label embellishments

    Linerless labels help Belona assist meat product client

    Schreiner MediPharm and AARDEX partner for clinical trials

    Avery Dennison optimizes adhesives for pharmaceutical labeling
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Dscoop announces scheduling changes

    Avery Dennison Smartrac launches new Circus Pro inlays

    Labelexpo Americas, Europe postponed to 2022

    Fort Dearborn Company acquires Hammer Packaging

    Detailing the journey of the label business seller
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Dscoop announces scheduling changes

    Henkel publishes 30th Sustainability Report

    Flint Group Packaging announces global price increase

    Abbott Label installs Domino K600i dual bar digital UV inkjet printer

    CP Printing adds Colordyne 3800 Series AP – Retrofit
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Abbott Label installs Domino K600i dual bar digital UV inkjet printer

    CP Printing adds Colordyne 3800 Series AP – Retrofit

    Edale names SMAG Graphique distributor in France

    X-Rite announces new automated scanning products

    MPS extends production floorspace
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Henkel publishes 30th Sustainability Report

    Flint Group Packaging announces global price increase

    VideoBite: Avery Dennison discusses acpo acquisition

    UEI names Ross Hutchison president

    Alphasonics unveils new plate loading system
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    HP, Inc.

    QC Electronics, Inc.

    Mechanical Specialties, Inc.

    Dantex Group

    KTI
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Pressrooom Supplies
      • Substrates
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    MCC supports Heineken with customized labels

    There are 22 labels in the collection that mark the return of the Formula 1 Grand Prix to the Zandvoort circuit in the Netherlands.

    MCC supports Heineken with customized labels
    L&NW Staff06.22.20
    Heineken, which has a global partnership with Formula 1, wanted to do something special for the return of the Grand Prix to the Zandvoort circuit in the Netherlands. The idea was to customize its bottles with a limited edition series of Formula 1 labels.

    There are 22 labels in the collection, each one displays the country and their race track. Designed by VBAT and printed by Multi-Color Corporation in Helligenstadt, Germany. Due to the amount of different colors on the 22 variable flag designs, the label run provided a host of challenges. The labels incorporate CMYK colors, 2 x white and high brilliance silver for a premium look.

    "We make Limited Editions for platforms like UCL, Rugby, Formula 1, Bond movies and festive labels so we get more excitement for our consumers in the Off and On Premise channels," explains Ramses Dingenouts, senior packaging and identity design manager, Heineken International. "MCC is very cooperative and make the most complicated jobs simple. This project had impossibilities from a design point of view but MCC always make it happen.” 

    The project also utilized ThermoWash for returnable glass. This filmic pressure sensitive labeling technology allows for the reuse of the glass bottles. The pressure sensitive, returnable labels were printed on MCC's wash off material called ThermoWash. This way, the Heineken bottle can be rebranded for later use. Offering the same graphic and performance benefits of traditional, single use, pressure sensitive labels.

    Benefits of ThermoWash include:
    • Easily detach from bottles during the washing process
    • Engineered especially for returnable glass
    • Complementary to the traditional paper wash-off labels, requiring no changes to the majority of bottle washing machines
    • Brand owners can enjoy all the aesthetic and design benefits of clear-film pressure sensitive labels
    • Bottles can be rebranded for every use

    Related Breaking News

    • Digital Printing | North America
      Dscoop announces scheduling changes

      Dscoop announces scheduling changes

      Dscoop Edge Fusion will go virtual in May, with an in-person event slated for October in San Diego, CA, USA.
      Greg Hrinya, Editor 03.08.21

    • GEW celebrates 30th anniversary

      GEW celebrates 30th anniversary

      Founders Malcolm and Gillian Rae remain involved in running the organisation with the same enthusiasm and commitment with which they began in 1991.
      Greg Hrinya, Editor 03.08.21

    • North America

      Arjobex America welcomes Maggie Naberezny to sales team

      As a national key account manager, she will promote the Polyart brand and portfolio within the printing industry.
      Greg Hrinya, Editor 03.05.21


    • North America | Smart Labels
      Avery Dennison Smartrac launches new Circus Pro inlays

      Avery Dennison Smartrac launches new Circus Pro inlays

      Circus Pro and Circus Pro Flex NFC inlays feature the new high-performance Web Authentication em|linq (EM4332) chip.
      Greg Hrinya, Editor 03.04.21

    • Beauty & Personal Care Labels
      Springfield Solutions highlights digital label embellishments

      Springfield Solutions highlights digital label embellishments

      The ability to add digital embellishments opens doors for luxury personalization of products, including customized foiled labels.
      Greg Hrinya, Editor 03.04.21

    • Europe | North America
      Labelexpo Americas, Europe postponed to 2022

      Labelexpo Americas, Europe postponed to 2022

      Labelexpo Europe will now take place in April 2022 while Labelexpo Americas has been moved to September 2022.
      Greg Hrinya, Editor 03.04.21


    • North America
      Fort Dearborn Company acquires Hammer Packaging

      Fort Dearborn Company acquires Hammer Packaging

      The combined organization takes advantage of Hammer’s state-of-the-art technology to enhance Fort Dearborn’s leadership position in the market.
      Greg Hrinya, Editor 03.03.21

    • Arrow Systems and Sihl form flexible packaging partnership

      Arrow Systems and Sihl form flexible packaging partnership

      Sihl Group is pairing the Arrowjet Aqua 330R with the Sihl ARTYSIO line of flexible packaging materials.
      Steve Katz 03.03.21

    • Flexography | Ink and Coatings | Pressroom Supplies
      Flint Group Packaging announces global price increase

      Flint Group Packaging announces global price increase

      Costs are increasing and supply is tightening across almost all procurement categories, the company says.
      Steve Katz 03.03.21


    • Digital Printers & Presses | Digital Printing | North America
      Abbott Label installs Domino K600i dual bar digital UV inkjet printer

      Abbott Label installs Domino K600i dual bar digital UV inkjet printer

      The new digital printing asset will provide variable printing capabilities and faster speeds for Abbott Label.
      Greg Hrinya, Editor 03.02.21

    • North America
      Crossmark turns to Eagle Systems for cold foil

      Crossmark turns to Eagle Systems for cold foil

      The Eco-Eagle Cold Foil Module will help customers differentiate their products in a wide range of industries.
      Greg Hrinya, Editor 03.02.21

    • North America
      Maxcess launches Tidland PressureMax Airshaft Pressure Monitoring System

      Maxcess launches Tidland PressureMax Airshaft Pressure Monitoring System

      The PressureMax system offers real-time airshaft monitoring and analytics to detect inflation problems before they become critical.
      Greg Hrinya, Editor 03.02.21


    • Digital Printers & Presses | Digital Printing | Flexo Presses | North America
      CP Printing adds Colordyne 3800 Series AP – Retrofit

      CP Printing adds Colordyne 3800 Series AP – Retrofit

      This is the California label converter's second Colordyne retrofit.
      Steve Katz 03.02.21

    • Digital Printers & Presses | Flexo Presses | Label Finishing Equipment
      Edale names SMAG Graphique distributor in France

      Edale names SMAG Graphique distributor in France

      The alliance enables the press manufacturer to reach a wider market and be closer to customers through local contact SMAG.
      Steve Katz 03.02.21

    • North America
      TLMI analyzes pandemic

      TLMI analyzes pandemic's effect on label industry in new report

      Market Watch focuses on the impact that the unprecedented circumstances of 2020 have had on the North American narrow web industry.
      Greg Hrinya, Editor 03.01.21


    Trending
    • Fort Dearborn Company Acquires Hammer Packaging
    • VideoBite: Avery Dennison discusses acpo acquisition
    • Henkel Publishes 30th Sustainability Report
    • Labelexpo Americas, Europe Postponed To 2022
    • Arjobex America Welcomes Maggie Naberezny To Sales Team
    Breaking News
    • Epson reveals new ink for ColorWorks C6000-Series label printers
    • VPF launches liner made from recycled paper
    • Cartes engineers inkjet embellishment technology
    • Dscoop announces scheduling changes
    • GEW celebrates 30th anniversary
    View Breaking News >
    CURRENT ISSUE

    January/February 2021

    • Paper Substrates
    • Wine Labels
    • Static Control
    • Narrow Web Profile: OMNI Systems
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Thymoquinone Inhibits Viral Infection in In Vitro Settings, New Study Finds
    IFT Transitions 2021 Annual Event to Digital Experience
    NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President, COO
    Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcoVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Avacta’s Rapid Antigen Test Proves Effective for New Coronavirus Variants
    Cretex CFO Announces Retirement
    New AI-Based Tool Developed for Coronary Artery Analysis, Intervention Planning
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Jubilant Therapeutics Appoints Chief Scientific Officer
    Iontas and Fair Journey Biologics Partner with Quell Therapeutics
    Vetter Establishes Office in China
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Ulta Beauty Opens in Herald Square
    Happi

    Latest Breaking News From Happi

    Batiste Rolls Out Wonder Woman Dry Shampoo
    Erno Laszlo Taps Carina Lau as Global Spokesperson
    It's International Women's Day
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Epson reveals new ink for ColorWorks C6000-Series label printers
    VPF launches liner made from recycled paper
    Cartes engineers inkjet embellishment technology
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Kimberly-Clark Names Chief Research and Development Officer
    FPInnovations Develops Biodegradable Mask
    Sani Professional Sanitizing and Disinfecting Products Approved by EPA
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Bioventus Appoints Managing Director, China and Asia Pacific
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login