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    Breaking News

    Omet inks Italian distributor

    Fornietic and LirmaPrint, which had already been working with Durst, will distribute the Omet XJet powered by Durst.

    Omet inks Italian distributor
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    L&NW Staff06.29.20
    Omet XJet powered by Durst will now be distributed by Italy's Fornietic and LirmaPrint, Omet has announced.

    Omet has formalized the partnership with Fornietic and LirmaPrint for the exclusive distribution of the Omet XJet powered by Durst hybrid printing lines over the Italian market. Fornietic functions in the service and supply of of printing equipment parts and material.

    LirmaPrint was already the exclusive Italian distributor of Durst digital printing machines for label and packaging industry. Thanks to this synergy with Omet, the company completes its product range with the flexo + digital hybrid machine.

    Thanks to its widespread sales network, Fornietic and LirmaPrint will be able to offer specific products to all printers who want to approach this new era of development: the inkjet quality of Durst combined with the efficiency of the Omet X6 flexo press.

    Custom demonstrations and tests will take place at the Omet Drome in Lecco.

    With the XJet hybrid machine, the advantages of digital technology – immediacy, variable data, high customization and uptime – are enhanced by the inline integration of finishing units (cold foil, hot foil, screen printing, special varnish etc.) and converting units (multi-layer labels, diecutting, embossing). In addition, flexo stations allow the application of primers and special varnishes, and the printing in pantone or metallic colors, compensating for the limits of digital technology. The printer can then choose the most convenient combination of technologies for each job or print run, adapting production to changing market trends by following customizations, just-in-time deliveries and enhancement of the final product.
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      In light of economic uncertainty, earlier planning of direct marketing campaigns for the holiday season is critical.
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