L&NW Staff09.11.20
The Printing Industries Alliance has announced that its Print Drives America Foundation is celebrating its third anniversary. Print Drives America was launched in September 2017.
Print Drives America was formed to present print as an attractive and effective media. According to PIA, the foundation's efforts have started to give print the positive perception and excellent reputation that it deserves.
"Our marketing efforts have been widespread and have included a four part advertising campaign, a four part direct mail series and four posters for plants and conference rooms," states Marty Maloney, executive director of the Print Drives America Foundation. "We gave dozens of speeches, keynotes and webinars, as well as conducting press conferences in Chicago, Dallas and New York."
Print Drives America has also employed an aggressive public relations program. All the marketing materials can be customized for use by printers across the country at no cost.
The center piece of its marketing program was a half-page ad that appeared earlier this year in the national edition of the Wall Street Journal.
On December 4, 2020, Print Drives America will host the 68th Franklin Awards. This year, it will be in a in a private club on Park Avenue in NYC. In addition to the Franklin Award, there will be four other awards announced soon given to printing companies for innovation, packaging, inkjet and digital.
Print Drives America was formed to present print as an attractive and effective media. According to PIA, the foundation's efforts have started to give print the positive perception and excellent reputation that it deserves.
"Our marketing efforts have been widespread and have included a four part advertising campaign, a four part direct mail series and four posters for plants and conference rooms," states Marty Maloney, executive director of the Print Drives America Foundation. "We gave dozens of speeches, keynotes and webinars, as well as conducting press conferences in Chicago, Dallas and New York."
Print Drives America has also employed an aggressive public relations program. All the marketing materials can be customized for use by printers across the country at no cost.
The center piece of its marketing program was a half-page ad that appeared earlier this year in the national edition of the Wall Street Journal.
On December 4, 2020, Print Drives America will host the 68th Franklin Awards. This year, it will be in a in a private club on Park Avenue in NYC. In addition to the Franklin Award, there will be four other awards announced soon given to printing companies for innovation, packaging, inkjet and digital.