Greg Hrinya, Editor03.04.21
Springfield Solutions has launched its Digital Label Embellishments service, which has been designed to enhance labels and packaging in the personal care, beauty and cosmetics sector.
According to the company, brands of all shapes and sizes can explore the world of premium packaging with reduced costs and lead times.
Using its 100% digital print technologies, Springfield has developed a range of label embellishments. This includes adding digital foiling, embossing/debossing and spot varnishing to labels to enhance packaging quality. The digital ability to add such embellishments also opens doors for luxury personalization of products, including customized foiled labels. Compared to traditional methods of label embellishing, this newly digitalized method reduces costs and increases quality.
"This new technology will enable brands to create amazing varnish and foil effects, tactile finishes and embossing/debossing embellishments," says Matt Dass, joint managing director at Springfield Solutions, says. "It is perfect for short-medium print runs. Our digital package offers no tooling costs, variable data, serialization, personalization and dramatically reduced lead times. It’s a perfect fit that will open many doors to all our customers."
Springfield Solutions’ latest offering brings with it many benefits of connected packaging. The beauty and cosmetics marketplace is overcrowded, making it crucial for branding and packaging to stand out amongst others. Embellishments, such as foiling and tactile finishes, create the touch of luxury needed to create an impact on consumers. Therefore, elevating packaging in an accessible way.
According to the company, brands of all shapes and sizes can explore the world of premium packaging with reduced costs and lead times.
Using its 100% digital print technologies, Springfield has developed a range of label embellishments. This includes adding digital foiling, embossing/debossing and spot varnishing to labels to enhance packaging quality. The digital ability to add such embellishments also opens doors for luxury personalization of products, including customized foiled labels. Compared to traditional methods of label embellishing, this newly digitalized method reduces costs and increases quality.
"This new technology will enable brands to create amazing varnish and foil effects, tactile finishes and embossing/debossing embellishments," says Matt Dass, joint managing director at Springfield Solutions, says. "It is perfect for short-medium print runs. Our digital package offers no tooling costs, variable data, serialization, personalization and dramatically reduced lead times. It’s a perfect fit that will open many doors to all our customers."
Springfield Solutions’ latest offering brings with it many benefits of connected packaging. The beauty and cosmetics marketplace is overcrowded, making it crucial for branding and packaging to stand out amongst others. Embellishments, such as foiling and tactile finishes, create the touch of luxury needed to create an impact on consumers. Therefore, elevating packaging in an accessible way.