• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Smart Labels

    Finishing Equipment

    Label Insights: Anderson & Vreeland addresses benefits of proper plate storage

    Narrow Web Profile: American Non Stop Label Corp.

    Labelexpo Europe 2023 Product Preview
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Bobst to 'unwrap the future of flexible packaging' at open house

    IDENTCO brings new automated wire marking system to Mexico

    Maan Engineering chooses Vetaphone for linerless labels

    PRX Market debuts, Tower Products acquired and more

    Flexo Wash to exhibit at FTA Fall Technical Conference
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Bobst to 'unwrap the future of flexible packaging' at open house

    IDENTCO brings new automated wire marking system to Mexico

    Recyclable, deinkable stand-up pouch wins Gold in Germany

    Avery Dennison innovates for EV revolution

    Volt Tough serves variety of applications
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    IDENTCO brings new automated wire marking system to Mexico

    Recyclable, deinkable stand-up pouch wins Gold in Germany

    Eaglewood Technologies opens Cincinnati service center

    Pixelle improves safety with Valmet robot

    TLF Graphics adds SEI Laser Labelmaster from Matik
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Bobst to 'unwrap the future of flexible packaging' at open house

    Maan Engineering chooses Vetaphone for linerless labels

    Recyclable, deinkable stand-up pouch wins Gold in Germany

    Appvion introduces pre-siliconized Résiste SR

    Vibrant Labelexpo Europe 2023 concludes in Brussels
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Bobst to 'unwrap the future of flexible packaging' at open house

    Flexo Wash to exhibit at FTA Fall Technical Conference

    Kenco Label & Tag adds sheeting system from Daco Solutions

    Durst honored at PRINTING United Alliance Pinnacle Awards

    Machinery technicians: the label industry's unsung heroes
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Maan Engineering chooses Vetaphone for linerless labels

    Flexo Wash to exhibit at FTA Fall Technical Conference

    Recyclable, deinkable stand-up pouch wins Gold in Germany

    Avery Dennison launches Volt Tough electrical insulation tapes

    Appvion introduces pre-siliconized Résiste SR
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Meech International

    K Laser Technology (USA) Co., Ltd.

    Ashe Converting Equipment

    Epson America, Inc.

    Martin Automatic Inc.
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Finnish label converter invests in Xeikon's smart labeling capabilities

    With Xeikon’s Track and Trace, each and every package and label is given its own digital identity.

    Finnish label converter invests in Xeikon
    Greg Hrinya, Editor04.04.21
    Nordic Label Oy, a Finnish label provider, is widening its product portfolio with Xeikon's smart label technology. The success and uptake of Xeikon’s "Track and Trace" smart label solution is helping to reposition the label converter.

    Nordic Label Oy initially invested in digital label printing five years ago.

    “As a leading label manufacturer in Finland with many years of experience in all kinds of printing methods, digital printing is fairly new to us and we have been on a learning curve,” explains Marko Rintanen, production director at Nordic Label. ”However, since we partnered with Xeikon we’ve seen our business leap forward in new and very exciting ways. Xeikon’s smart label solution is ground-breaking and so easy to install and utilize. Our customers, the brand owners, are now as excited as we are at the potential that smart label production offers. With the cooperation of one of our key customers, Vellamo, we were proud to participate in a recent Xeikon Café project working together with UPM Raflatac, Magic Add and Xeikon to demonstrate the powerful and multiple advantages of smart labels for brands.”

    “Globally, there is rapidly increasing demand from brand owners for smart labels,” explains Jeroen Van Bauwel, director of product management at Xeikon. "Fighting to stand out from the competition, enlightened brand owners are using smart labels to differentiate themselves and protect their brand. There is a specific need for security applications like our ‘Track and Trace’ in the supply chain to help battle counterfeiting, which is a big problem on a global scale and poses a huge threat to brands. With Xeikon’s smart label solution, brands can track their products at every step from production to the consumer. Brands can also initiate direct marketing communications using the data behind the smart label to measure success and engage and build relationships with consumers who are looking for authenticity and trust in the brand.”

    With Xeikon’s Track and Trace, each and every package and label is given its own digital identity by means of a unique image, text, number or bar code. The latest version, 7.0 of Xeikon’s X-800 workflow, enables the integration of the unique information and the printing of a high security, variable printed code. The Xeikon press automatically and securely prints the unique code, which can be scanned with any standard application. Xeikon has developed a cloud-based application that puts the smart into label design and helps brand owners bring packaging and labels online to measure the success of their campaigns and protect brand image.

    One of the ways that brand owners can effectively and efficiently gain insight into the needs of their target audience is by collecting data on the movements of their products. For sustainable brands, for example, interested in auditing their carbon footprint and product safety, smart labels are an efficient solution to track and trace products through the production and logistics phase. 

    Giving the consumer a personalized and contextual digital experience and offering safety, reliability and timely delivery, smart labeling offers immediate access to valuable and relevant product information from any device. 

    “Our industry is quite conservative but new things excite us, so challenging ourselves to think in new ways was a big step forward. Xeikon took care of everything – the automation, the installation of the software, the digital label press and the training – it was all very smooth,” says Nordic Labels’ Rintanen. "Now with Xeikon’s smart label application up and running, we can download the variable data straight from the cloud. It’s all automatic. All the codes are set up for us. The key to our successful operation has always been the customer relationship and customer satisfaction, so the truly exciting part of all this has been talking with our customers about the possibilities and opportunities for them – sharing ideas and trying to find value together. Xeikon’s smart label solution is helping us position ourselves at the cutting edge of technology. I would highly recommend to any label printer to look at Xeikon’s smart label solution as an exciting new venture which can only build value into their business.”
    Suggested For You
    GraphTech Ltd. GraphTech Ltd.
    Madiwor Cloud MIS Madiwor Cloud MIS
    Discover Achem Lamination Discover Achem Lamination
    FLEXcon Company, Inc. FLEXcon Company, Inc.
    O Labels     Software Technology by Industry O Labels Software Technology by Industry
    Kocher + Beck highlights GapMaster enhancements Kocher + Beck highlights GapMaster enhancements
    Global Graphics touts SmartDFE Global Graphics touts SmartDFE
    Fujifilm, Edale find success with flexographic showroom Fujifilm, Edale find success with flexographic showroom
    Fujifilm forecasts bright future for labels Fujifilm forecasts bright future for labels
    Fujifilm responds to label and packaging growth with versatile portfolio Fujifilm responds to label and packaging growth with versatile portfolio
    Archroma launches online regulatory and compliance platform Archroma launches online regulatory and compliance platform
    Toray Plastics (America) delivering clean energy to Rhode Island Toray Plastics (America) delivering clean energy to Rhode Island
    Michelman preparing for 10th Annual Global Day of Service Michelman preparing for 10th Annual Global Day of Service
    Flint Group Narrow Web introduces ‘Evolution Series’ of coating products Flint Group Narrow Web introduces ‘Evolution Series’ of coating products
    NanoGrafix engineers new solutions for security printing NanoGrafix engineers new solutions for security printing

    Related Buyers Guide Companies

    • GraphTech Ltd.

      ...
      Ivan Ivanov, CEO 04.06.23

    • Madiwor Cloud MIS

      ...
      Ignacio Morrison, Global Business Development 03.29.23

    • Discover Achem Lamination

      Discover Achem Lamination

      ...


    • FLEXcon Company, Inc.

      FLEXcon Company, Inc.

      ...
      Yvonne Okerberg, Marketing Communications Representative 05.06.22

    • O Labels Software Technology by Industry

      ...
      Sebastian Morrison, Manager 04.27.22

    Loading, Please Wait..

    Breaking News
    • Bobst to 'unwrap the future of flexible packaging' at open house
    • IDENTCO brings new automated wire marking system to Mexico
    • Maan Engineering chooses Vetaphone for linerless labels
    • PRX Market debuts, Tower Products acquired and more
    • Flexo Wash to exhibit at FTA Fall Technical Conference
    View Breaking News >
    CURRENT ISSUE

    September 2023

    • Smart Labels
    • Finishing Equipment
    • Label Insights: Anderson & Vreeland addresses benefits of proper
    • Narrow Web Profile: American Non Stop Label Corp.
    • Labelexpo Europe 2023 Product Preview
    • Labelexpo Europe 2023 Preview
    • Label Insights: Flint Group explores newest ink technologies for
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    PLT Health Solutions Granted Claims for Botanical Ingredient in Canada
    CRN Files Petition with FTC For Clarity on Health Products Compliance Guidance
    Vitafoods Europe Relocates to Barcelona Starting 2025
    Coatings World

    Latest Breaking News From Coatings World

    AkzoNobel Names Sweet Embrace as Interpon Color of the Year 2024
    PPG’s New Paint for a New Start Transforms 27 Schools Worldwide with Colorful Makeovers
    PPG's New Paint for a New Start Initiative Transforms School for Children with Autism in Spain
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Moon Surgical Completes First U.S. Cases with Maestro System
    Senseonics Finishes 365-Day CGM Study Cohort
    Surface Solutions Group to Showcase GlideMed Coating at MD&M
    Contract Pharma

    Latest Breaking News From Contract Pharma

    WuXi Vaccines Launches Vaccines CDMO Site in China
    MilliporeSigma Launches Integrated mRNA Services
    IQVIA Names Richard Staub President of R&D Solutions
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Jennifer Coolidge Collaborates with e.l.f. Cosmetics for 'Dirty Pillows' Lip Collection
    Victoria Beckham Beauty Introduces First Fragrance Collection
    Voloom Taps Julius Michael as Brand Ambassador
    Happi

    Latest Breaking News From Happi

    Extracts-Unlimited Attains Organic Certification
    The Kline Group Breaks Down the Unbreakable Bonding Market
    ACI Welcomes Ana Fraisse as Manager, Sustainability Engagement
    Ink World

    Latest Breaking News From Ink World

    Sapphire Ink – SB Eco Series Receives Oeko-Tex Eco Passport ZDHC Level 3 Certification
    Flint Group Digital with Xeikon Present at FEFCO Technical Seminar
    R.E. Carroll Inc. Packs, Donates 400 Backpacks to Students
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Bobst to 'unwrap the future of flexible packaging' at open house
    IDENTCO brings new automated wire marking system to Mexico
    Maan Engineering chooses Vetaphone for linerless labels
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Ana Fraisse Joins The American Cleaning Institute
    Weekly Recap: Soft N' Dry Seeks to Expand Private Label Roll Out, Albis Completes Work on Line
    Lenzing Earns EU Ecolabel at Indonesian Plant
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Abyrx's MONTAGE Settable Bone Putty Cleared for Cardiothoracic Surgery
    Theradaptive Receives DOD Clinical Trial Award of Up to $7.4 Million
    Saluda Medical's Evoke Spinal Cord Stimulation OK'ed for MRI Scans
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Nedap Teams with Foot Locker to Extend RFID Project
    Epishine Welcomes New CEO Anders Kottenauer
    ALIYO LED-on-foil Technology from ams OSRAM Creates New Effects

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login