The company has been an Omet partner since 2009 and aims at expanding its market share by focusing on print quality, speed, and reliability, which led to the investment in the new printing press. This strategy has led Be Packaging through a regular and fast growth, which didn’t stop even for the pandemic.
“The partnership with OMET was born well before Be Packaging’s foundation,” explains Giacomo Romano, CEO of Be Packaging. “The first OMET Flexy 330 was bought in 2009. Since then, we have started an organizational and technological production development that led us to the Omet X7. This cutting-edge equipment allows us to offer our customers a very high quality and an improvement in service and speed. We also aim at new markets in the mid-run sector, where we were not competitive before.”
Be Packaging is currently focused on label printing productions for the Italian market, but the new press will help expand its reach. The company is slowly building a foreign sales network, working with clients from a wide range of countries that include North Africa, France, Switzerland, Germany, Poland and Greece. Its products include self-adhesive labels, warranty seals, resealable multi-layer labels, IML labels, wet-glue labels, shrink sleeves and aluminum caps. Be Packaging has invested in equipment to assist with flexographic printing with hot foil, cold foil, UV varnishing, lamination, screen printing, embossing, debossing and digital offset.
"We installed the X7 in January and completed the training and testing steps in March," says Romano. "During that two months we started sleeves production, and the results were very satisfactory.
"The market is constantly evolving and has changed a lot as a result of the pandemic," adds Romano. "At this stage, we are observing the trend, trying to prevent negative effects. With the OMET X7 we enter markets such as food and beverage and pharma, we were aiming for. Once the capacity will saturate, we will be able to evaluate new investments. Today we have different technologies in production."