Following Labelexpo Americas 2016, this time in the USA in 2016, the company saw a boom in demand from American label converters, who appreciated the sturdiness of Lemorau machine construction and its economy of operation.
While the base configuration of the new customizable line remains the same – but undergoes continual development and improvement – Lemorau offers a list of optional equipment that includes flexo and screen printing, hot and cold foiling, embossing, automatic slitting-knife positioning, an easy strip waste rewinder, and turret rewinding, among others – and those others include web cleaning and surface treatment. With the need for web treatment came the introduction to Vetaphone.
Natalia Lopes, sales and marketing manager, Lemorau, explains, “We had known of the company by reputation from the early 2000s and knew that it was the go-to choice of most narrow web press manufacturers and converters, so when the time came to choose a supplier, it was very much a ‘no brainer’ for us.”
Launching its new line at an open house in 2019, Lemorau fitted a Vetaphone web cleaner and corona treater to its new demonstration line, promptly leading to the sale of three machines.
“We have to ensure the web is in the best condition possible for printing and varnishing and need to match the quality of the ancillary equipment we fit to that of our own. So, either the customer requests Vetaphone because it’s the market leader, or we recommend it for the same reason,” she adds.
As an OEM, Lemorau is well aware of the importance of easy integration with its sub-suppliers. Where even the smallest link in the chain is crucial to productivity, Lemorau knows it needs to trust the entire installed assembly. “Our customer feedback has always been good, so we know we’re doing things right,” comments Lopes.
Currently manufacturing around 200 machines per year, Lemorau has ambitious plans and is looking to grow through an expanding network of agents and distributors, without losing any of its reputation for close customer relationships.
Speaking for Vetaphone, Karsten Koch, area sales manager for Iberia, says, “We’re at the very beginning of our working partnership with Lemorau and can foresee exciting times ahead with its plans to develop a product range that is already well known and appreciated by the narrow web sector. Vetaphone is looking forward to playing a significant part in Lemorau’s future development because we see a strong synergy between our respective companies.”