The new unit updates Hub's capabilities by delivering the precise label embellishments that customers expect. The GM HotFB330's capabilities include foil stamping and embossing, as well as one pass foil and embossing. Moreover, the equipment runs up to 82 fpm. In addition, the hot stamp unit runs substrates in web widths from 2” to 13”, and 2 pt to 8 pts thick.
The new equipment will primarily serve the distillery and wine markets, as well as the health and beauty market. In the last year, US beverage and alcohol consumption grew significantly. As a result, Hub Labels spirit and wine label orders have also climbed. Consequently, the increase in sales coincided with an increase in demand for labels with a premium look. While Hub Labels had hot stamp capabilities, the outdated equipment was slow and difficult to run. Thomas Dahbura, second generation owner of Hub Labels, turned to Quality Discount Equipment (QDE) for help.
“My father, Bud Dahbura, had incredible trust in the crew at QDE,” states Dahbura. “But, he also had high expectations. My father and mother built this amazing and incredible legacy that is Hub Labels. I strive to uphold those traditions. When I called QDE, they knew I wanted the best, and that's what they delivered. In these incredibly challenging times, to have those relationships and a continued commitment to excellence is what drives our business forward.”
When Matt McCabe, sales manager at QDE, received the phone call from Thomas about a new hot stamp and embossing machine, the GM HotFB330 was the obvious choice due to quality and the company's after sales service and support. “I’ve sold numerous pieces of equipment from many world class manufacturers. In this space, GM is a clear stand out,” states McCabe. “In addition, I have known the Dahbura family for years. I’ve worked with both Bud and Thomas on equipment purchases. Hub Labels is a first-class organization with character and integrity. I want to protect those values by recommending equipment that honors those traditions.”
After thoroughly vetting the GM hot stamp equipment, McCabe knew he had the right solution for Hub Labels. “In a sea of suppliers, there is no room for error,” explains McCabe. “Not only is the GM technology superb, but also the amount of training and support available for label converters is unmatched. This is invaluable given the complexity and challenges associated with producing the highest quality labels that Hub Labels offers.”
The GM HotFB330 offers several capabilities. Advanced features include a servo register system for printed marks and an optional label gap sensor. Also, the unit features a user-friendly touch screen with a label counter and meter counter, and a BST ultrasonic web guide. The GM hot stamp can apply gold, silver and holographic effects. In addition, two foils can be applied at once to create a split foil effect. The equipment also provides the ability to both emboss and deboss, which allows brands to create stunning labels.
Using the latest technology, the hot stamp unit also offers easy web access and maintenance so when issues arise, the GM team can quickly diagnose and solve them.
“Demand for labels with a premium look has gone up," says John Potterfield, production supervisor at Hub Labels. “A new hot stamp and embossing unit was necessary, as our clients expect top-notch labels. We are now achieving the most incredible detail and crisp foil we’ve ever seen.”
Since installing the equipment, Potterfield also notes a reduction in label waste. "Registration is a breeze," he adds. "My guys touch a button, and registration is completed very quickly. Setup is straightforward and simple. As a result, we go through less material, and are more sustainable. Anytime we can reduce waste at our facility, we get excited.”