01.22.24
Art Advertising, located in Jonesboro, AR, USA, was founded in 1969, opening its doors as Art Sign Company. In December, Art Advertising added its first digital narrow web press, the Domino N610i 7-color digital UV inkjet label press.
The company boasts a rich history. It transitioned into screen-printed graphics in the 1970s, and the sign division was sold off in 1980 and the company became Art Adverting focusing solely on industrial labels and other screen-printed products. The company’s quick growth across a broader range of industries necessitated moving into a new building in 1985. Over the next decade, Art Advertising’s offering would expand to include flexographic roll labels and traditional offset printing, still catering to the needs of regional, industrial clients.
In 1995, Stacy and Gary Gestring joined the business and began efforts to accelerate growth. Their customer base expanded nationwide as they continued to add new products and services. In 2007, the company relocated to its current location. Since then, they have added another 10,000 square foot building to house their wide format division, bringing them full circle to be able to offer larger outdoor sign products again. Today with over 28,000 square feet of production across two facilities, Art Advertising is one of the most diversified printing companies nationwide.
Gary says, “We specialize in decals and labels for manufacturers. Our strength is in meeting custom requirements and outdoor durable markets. Our customers value our reliability in providing their labels and decals on time and within their high-quality requirements and specifications. Our key strength is our ability to solve our customers’ problems, whether it be a need for custom adhesive, creating decal kits, or fulfilment services. We’re committed to exceeding their expectations.
“We’ve been familiar with Domino for years, seeing them at tradeshows and knowing their offering as a high-end piece of equipment while hoping our increasing demand would justify having one,” Stacy adds, “Domino was on our short list for its ink durability, high-resolution print, and wide color gamut. The great communication and responsiveness of the Domino team gave us the confidence to make the final purchase decision.”
On choosing Domino, Stacy continues, “We have long recognized the value of digital printing for great color and ease of setup, and we are looking forward to the increased speed and variable data capabilities of the Domino. The Domino N610i is our first digital narrow web press.”
Art Advertising is excited by the prospects of generating greater efficiency and entering new markets with this Domino press. The company has been mainly focused on long-term outdoor durable markets, and the Domino will greatly increase its competitiveness in short-term durability and consumer goods markets.
“We expect that the Domino will greatly reduce our production time on certain label lines, increasing productivity and improving profit margins," remarks Stacy. "Our more recent investments were all in the screen department where we have the latest high speed rotary presses. Now, we anticipate the Domino N610i will bring our roll label department a huge leap forward and open up markets we’ve previously not had access to because our existing flexo equipment was too slow, or we had a cost disadvantage because we would need to outsource larger or full color roll label orders. When considering the cost justification of the Domino, we looked at both, the improved efficiency we will gain from the orders we have been running through other processes, and the potential to grow into new markets. So, we are very excited with the installation of the Domino digital press.”
The Domino N610i was installed at Art Advertising in December 2023, and the team went through a very comprehensive training program. Stacy says, “We have been very pleased with Domino. The detailed scheduling of the install and training were impressive. When our team came back from Gurnee, they said it was the best training they have ever received on a piece of equipment. While we are just getting the Domino up and running, we are confident their team is with us, and committed to our success and growth moving forward.”
Gary says, “I think the Domino Difference is their people. We have felt a comfort level with the Domino team, and a trust that they’ll be with us as a true partner to a level higher than we’ve experienced.”
Stacy adds, “While we’ve continually added new printing technologies and production types, we are more excited about the potential the Domino N610i has to propel our company to the next level, than any equipment purchase we’ve ever made.”
The company boasts a rich history. It transitioned into screen-printed graphics in the 1970s, and the sign division was sold off in 1980 and the company became Art Adverting focusing solely on industrial labels and other screen-printed products. The company’s quick growth across a broader range of industries necessitated moving into a new building in 1985. Over the next decade, Art Advertising’s offering would expand to include flexographic roll labels and traditional offset printing, still catering to the needs of regional, industrial clients.
In 1995, Stacy and Gary Gestring joined the business and began efforts to accelerate growth. Their customer base expanded nationwide as they continued to add new products and services. In 2007, the company relocated to its current location. Since then, they have added another 10,000 square foot building to house their wide format division, bringing them full circle to be able to offer larger outdoor sign products again. Today with over 28,000 square feet of production across two facilities, Art Advertising is one of the most diversified printing companies nationwide.
Gary says, “We specialize in decals and labels for manufacturers. Our strength is in meeting custom requirements and outdoor durable markets. Our customers value our reliability in providing their labels and decals on time and within their high-quality requirements and specifications. Our key strength is our ability to solve our customers’ problems, whether it be a need for custom adhesive, creating decal kits, or fulfilment services. We’re committed to exceeding their expectations.
“We’ve been familiar with Domino for years, seeing them at tradeshows and knowing their offering as a high-end piece of equipment while hoping our increasing demand would justify having one,” Stacy adds, “Domino was on our short list for its ink durability, high-resolution print, and wide color gamut. The great communication and responsiveness of the Domino team gave us the confidence to make the final purchase decision.”
On choosing Domino, Stacy continues, “We have long recognized the value of digital printing for great color and ease of setup, and we are looking forward to the increased speed and variable data capabilities of the Domino. The Domino N610i is our first digital narrow web press.”
Art Advertising is excited by the prospects of generating greater efficiency and entering new markets with this Domino press. The company has been mainly focused on long-term outdoor durable markets, and the Domino will greatly increase its competitiveness in short-term durability and consumer goods markets.
“We expect that the Domino will greatly reduce our production time on certain label lines, increasing productivity and improving profit margins," remarks Stacy. "Our more recent investments were all in the screen department where we have the latest high speed rotary presses. Now, we anticipate the Domino N610i will bring our roll label department a huge leap forward and open up markets we’ve previously not had access to because our existing flexo equipment was too slow, or we had a cost disadvantage because we would need to outsource larger or full color roll label orders. When considering the cost justification of the Domino, we looked at both, the improved efficiency we will gain from the orders we have been running through other processes, and the potential to grow into new markets. So, we are very excited with the installation of the Domino digital press.”
The Domino N610i was installed at Art Advertising in December 2023, and the team went through a very comprehensive training program. Stacy says, “We have been very pleased with Domino. The detailed scheduling of the install and training were impressive. When our team came back from Gurnee, they said it was the best training they have ever received on a piece of equipment. While we are just getting the Domino up and running, we are confident their team is with us, and committed to our success and growth moving forward.”
Gary says, “I think the Domino Difference is their people. We have felt a comfort level with the Domino team, and a trust that they’ll be with us as a true partner to a level higher than we’ve experienced.”
Stacy adds, “While we’ve continually added new printing technologies and production types, we are more excited about the potential the Domino N610i has to propel our company to the next level, than any equipment purchase we’ve ever made.”