Kevin Florence, President and CEO, GENflex Labeling Solutions03.11.24
Manufacturers need to know that labels are essential for connecting products and B2B purchasers, according to Kevin Florence, CEO and president of GENflex Labeling Solutions, based in Atlanta, GA, USA.
"Labels catch the consumer's eye, generate curiosity, build trust, and increase sales. However, this depends on how well they are designed and printed," notes Florence.
To leverage the power of labels for marketing new products, Florence shares the following tips:
View labels as an information source
Decide on the label's appearance, design, colors, text, font, and size should be decided well before launching the product. Labels are information sources; consumers learn about products by reading labels, making them vital for end customers and manufacturers.
Organize label information based on their importance to the consumer
Labels have multiple elements, all working together to communicate product information. These include product name, brand logo, barcode, ingredients, usage instructions, and safety warnings. A well-designed label organizes these elements based on their importance to the consumer as much as possible. The consumer always comes first.
The label should boost end-customer confidence in the product
Consumers depend on labels to make informed buying choices. This is especially true for new products. Effective labeling boosts end customer confidence in a new product.
Labels promote brand recognition
Sales-boosting labels require time and careful design. Manufacturers should include visually appealing features in their labels. There should also be consistency in label design for all products, new and old. This promotes brand recognition.
Invest in a quality label manufacturer
Manufacturers should select a label manufacturer based on years in business, experience, and reliability. Doing so improves the chances that your label and your product will be a sales success.
"Labels catch the consumer's eye, generate curiosity, build trust, and increase sales. However, this depends on how well they are designed and printed," notes Florence.
To leverage the power of labels for marketing new products, Florence shares the following tips:
View labels as an information source
Decide on the label's appearance, design, colors, text, font, and size should be decided well before launching the product. Labels are information sources; consumers learn about products by reading labels, making them vital for end customers and manufacturers.
Organize label information based on their importance to the consumer
Labels have multiple elements, all working together to communicate product information. These include product name, brand logo, barcode, ingredients, usage instructions, and safety warnings. A well-designed label organizes these elements based on their importance to the consumer as much as possible. The consumer always comes first.
The label should boost end-customer confidence in the product
Consumers depend on labels to make informed buying choices. This is especially true for new products. Effective labeling boosts end customer confidence in a new product.
Labels promote brand recognition
Sales-boosting labels require time and careful design. Manufacturers should include visually appealing features in their labels. There should also be consistency in label design for all products, new and old. This promotes brand recognition.
Invest in a quality label manufacturer
Manufacturers should select a label manufacturer based on years in business, experience, and reliability. Doing so improves the chances that your label and your product will be a sales success.