Greg Hrinya, Associate Editor11.21.17
As label converters explore new ways to enhance their businesses, viable alternatives exist in the form of folding cartons and flexible packaging. While flexible packaging growth is skyrocketing, there are also benefits for converters in entering the folding carton market.
Outlook Group, a full-service converter based in Neenah, WI, USA, views folding carton production as a natural progression or growth strategy. According to Joel Schmidt, director of market development at Outlook Group, label converters already have a fundamental understanding of matching materials to an application, how to print successfully and consistently, and offer technical support assuring labels will run on application equipment. He says the same needs exist in folding cartons even though the competencies are different.
When running a folding carton application, printers will break down an art design into an elemental color make-up. As a sheet of material passes through each color station on a press, a specific color scheme is laid onto the sheet, helping build to the final image.
“This process has remained
Outlook Group, a full-service converter based in Neenah, WI, USA, views folding carton production as a natural progression or growth strategy. According to Joel Schmidt, director of market development at Outlook Group, label converters already have a fundamental understanding of matching materials to an application, how to print successfully and consistently, and offer technical support assuring labels will run on application equipment. He says the same needs exist in folding cartons even though the competencies are different.
When running a folding carton application, printers will break down an art design into an elemental color make-up. As a sheet of material passes through each color station on a press, a specific color scheme is laid onto the sheet, helping build to the final image.
“This process has remained
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