• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Xitron strives to stay on print’s leading edge

    2022 International Buyers Guide

    Color Management

    Anilox Cleaning Technology

    Adhesive Innovation
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Teklynx software helps Top Clean Injection validate labels

    Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year

    Scratch Off Systems acquires HP Indigo 7K digital press

    Screen Americas celebrates milestone installation of Truepress Jet L350UV Series

    APR publishes updated PE film guidance documents
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Teklynx software helps Top Clean Injection validate labels

    Scratch Off Systems acquires HP Indigo 7K digital press

    The power of specialty print proofs for cold foil printing

    Quad adds Landa S10P Nanographic Printing Press

    Avery Dennison announces Core Series Portfolio Tape Selector App
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Screen Americas celebrates milestone installation of Truepress Jet L350UV Series

    Amplify details conference schedule

    Quad-C Management invests in Catapult Print and Packaging

    Domino assists Grace Label with supply chain disruptions

    Rotocon wins AI Business Excellence Award
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Xitron strives to stay on print’s leading edge

    Scratch Off Systems acquires HP Indigo 7K digital press

    Screen Americas celebrates milestone installation of Truepress Jet L350UV Series

    APR publishes updated PE film guidance documents

    Amplify details conference schedule
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Scratch Off Systems acquires HP Indigo 7K digital press

    Screen Americas celebrates milestone installation of Truepress Jet L350UV Series

    Rotocon wins AI Business Excellence Award

    Quad adds Landa S10P Nanographic Printing Press

    Epson debuts two new SurePress digital label presses
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Xitron strives to stay on print’s leading edge

    Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year

    APR publishes updated PE film guidance documents

    Anilox Cleaning Technology

    The power of specialty print proofs for cold foil printing
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    KTI

    Lemu Group North America

    Epson America, Inc.

    Delta ModTech

    Spinnaker Coating, LLC
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Avery Dennison acquires Smartac’s RFID inlay business

    The addition strengthens Avery Dennison’s position in industrial segment while adding to its HF and LF capabilities.

    Avery Dennison acquires Smartac’s RFID inlay business
    Related CONTENT
    • Avery Dennison purchasing Smartrac's RFID inlay business
    • Smart Crates
    • Avery Dennison wins Innovations in Sustainability award
    • Medical Labels
    • Avery Dennison's Pharma Converter Academy
    David Savastano, Editor, Printed Electronics Now12.05.19
    RFID is a rapidly growing field, ranging from retail (apparel and other goods) to industrial markets and inventory control. In its 2019 report, “RFID Forecasts, Players and Opportunities 2019-2029,” IDTechEx estimated the value of the RFID ecosystem, including tags, readers, software and services, at $11.6 billion in 2019, growing to $15.2 billion by 2024. For apparel alone, IDTechEx figures that more than 10 billion RFID tags are used annually, or about 10% of the apparel market. There is plenty of room for growth.

    Meanwhile, IDTechEx places the 2019 revenue for the HF market, including NFC, at $3,842 million. This includes contactless payment and transit cards.

    With an eye on this growth, Avery Dennison made a major move, acquiring the RFID inlay business of Smartrac Group, thus combining two major RFID suppliers, for €225 million, subject to certain closing and post-closing adjustments. Smartrac’s RFID inlay division had an estimated revenue of approximately €125 million in 2019, and approximately 900 employees. Together, the two companies will have more than $450 million in revenue in RFID.

    The deal is expected to close in early 2020, and Smartrac RFID group will be integrated into Avery Dennison’s Intelligent Labels platform.

    “This acquisition reflects a continuation of our strategy to invest, both organically and through M&A, to shift our portfolio towards faster-growing, higher-value categories,” said Mitch Butier, Avery Dennison chairman, president and CEO, in announcing the acquisition. “Smartrac’s Transponder Division represents an excellent strategic fit for us, accelerating our strategy to expand our Intelligent Labels platform across a variety of end markets and customers within the industrial and retail segments, and extending our reach to new channels."

    As part of the deal, Avery Dennison will acquire Smartrac’s Transponder business and associated assets, including manufacturing, R&D, sales and administration facilities, as well as employees. Francisco Melo, VP and GM, intelligent labels for Avery Dennison, spoke about the acquisition and noted that the addition of Smartrac’s RFID inlay business will benefit Avery Dennison’s capabilities in a number of important areas.

    “First, it will provide access to markets we haven’t been focusing on before, particularly the industrial areas,” Melo observed. “This will expand our reach into the automotive segment, where Smartrac has been very active.

    “It will also expand our technology platform,” he added. “Avery Dennison is focused on UHF, but Smartrac is also active in other frequencies, including HF and LF solutions. This will give us a broader product portfolio. Their footprint is also complimentary, as they have inlay manufacturing in four locations – North Carolina, China, Malaysia and Germany, as well as offices in other locations. Accelerating the adoption of RFID needs the right people, and people are a core element within our team at Avery Dennison as well as at Smartrac.

    “For our customers, the acquisition of Smartrac’s RFID inlay capabilities will expand our market and extend our portfolio,” he noted. “The capability of offering a broader offering into specific areas will be very important in retail as well as industrial.”

    Melo observed that Avery Dennison’s RFID operations are doing well, and the addition of Smartrac’s RFID inlay capabilities should add to that expansion.
    Bringing together the companies’ expertise in RAIN, HF and LF capabilities will allow for new products that will better fit the needs of customers.

    “We are growing at a 20% pace, slightly ahead of the RFID market’s growth,” he said. “This space is growing very fast, and the expectation is that it will continue to grow.

    “We are going to combine our companies’ deep knowledge in RF and RFID technology,” Melo concluded. “If a customer needs to have a sensor with a passive UHF inlay to detect moisture, that is an area that Smartrac is strong in. They are complementary solutions. I fundamentally believe that cross-pollination will nurture that research, and develop new solutions will make supply chains more efficient and reduce waste, which is important in today’s world.”

    About the author: David Savastano is the editor of L&NW sister publications Ink World and Printed Electronics Now.
    Related Searches
    • sensor
    • smartrac
    • tags
    • labels
    Suggested For You
    Avery Dennison purchasing Smartrac Avery Dennison purchasing Smartrac's RFID inlay business
    Smart Crates Smart Crates
    Avery Dennison wins Innovations in Sustainability award Avery Dennison wins Innovations in Sustainability award
    Medical Labels Medical Labels
    Avery Dennison Avery Dennison's Pharma Converter Academy
    Avery Dennison wins sustainability award for recycled PET liner Avery Dennison wins sustainability award for recycled PET liner
    Avery Dennison presents Avery Dennison presents 'A Sustainable World'
    Avery Dennison Avery Dennison's ‘World of Science’ on display
    Avery Dennison showcasing Avery Dennison showcasing 'Connected World'
    Avery Dennison Avery Dennison
    Smartrac Smartrac's Pro Series improves product authentication
    Smartrac unveils new Rain RFID inlays Smartrac unveils new Rain RFID inlays
    Smartrac’s NFC products achieve certification from NFC Forum and Dekra Smartrac’s NFC products achieve certification from NFC Forum and Dekra
    Smartrac and Compass to jointly expand SRL Network Smartrac and Compass to jointly expand SRL Network
    Label industry macro trends point toward machine flexibility Label industry macro trends point toward machine flexibility

    Related Content

    • North America | Smart Labels
      Avery Dennison purchasing Smartrac

      Avery Dennison purchasing Smartrac's RFID inlay business

      Smartrac's RFID inlay and tags business will complement Avery Dennison’s Intelligent Labels platform and expand its existing product portfolio.
      11.20.19

    • Smart Crates

      Smart Crates

      ...
      11.15.19

    • Substrates | Sustainability

      Avery Dennison wins Innovations in Sustainability award

      Sourcing Industry Group recognized the company for scaling its sustainability risk and improvement program across a global supply base.
      10.21.19


    • Medical Labels

      Medical Labels

      Smart technology and added functionality are enhancing this highly-regulated labeling segment.
      Greg Hrinya, Associate Editor 10.11.19

    • North America | Pharmaceutical Labels
      Avery Dennison

      Avery Dennison's Pharma Converter Academy

      Avery Dennison hosted the inaugural event from October 8-9 in Mentor, OH, USA.
      10.10.19


      Trending
      • FLEXcon Addresses Sustainability Commitment In New VideoBite | Label and Narrow Web
      • Quad-C Management Invests In Catapult Print And Packaging | Label and Narrow Web
      • Quad-C Management invests in Catapult Print and Packaging
      • HP Indigo Reaches 2,000th Active Install Milestone | Label and Narrow Web
      • Epson Debuts Two New SurePress Digital Label Presses | Label and Narrow Web
      Breaking News
      • Teklynx software helps Top Clean Injection validate labels
      • Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year
      • Videojet and Loftware partner to accelerate labeling automation
      • Scratch Off Systems acquires HP Indigo 7K digital press
      • Screen Americas celebrates milestone installation of Truepress Jet L350UV Series
      View Breaking News >
      CURRENT ISSUE

      April 2022

      • Dscoop Post-Show Coverage
      • Slitter-Rewinders
      • Label Traxx highlights newest innovations
      • Craft Beer Labels
      • Pharmaceutical Labels
      • Luminer Converting Group

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      ICP Receives ASC Innovation Award for Spray Foam That Meets Changing Environmental Regulations
      Pylon Coatings Uses Polygiene Biomaster & Verimaster for Antimicrobial Surface Protection
      Sto Corp. Recognized with Multiple Honors at the EIFS Hero Awards
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Medtronic, DaVita to Create New Kidney Care Firm
      OmniGuide's RevoLix HTL Hybrid Thulium Laser OK'ed for BPH and Stone Treatments
      In Vitro Diagnostic Medical Devices Regulation Takes Effect
      Contract Pharma

      Latest Breaking News From Contract Pharma

      DFE Pharma Opens India CoE for Fast-Track Formulation Services
      Helsinn Establishes New R&D Hub in the U.S.
      CureVac, myNEO Partner on Antigen Targets for mRNA-Cancer Vax Development
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Carlyle To Acquire HCP Packaging
      Estée Lauder Companies Faces Class Action Lawsuit
      La Roche-Posay Launches Matte Moisturizer for Oily Skin
      Happi

      Latest Breaking News From Happi

      What’s the Right Moisturizer Format for Children with Eczema?
      Spate Announces Launch of French Data, New Color Complexion Trends Report
      Gojo Creates New All-Weather Purell Dispenser Built for Outdoor High Traffic Locations
      Ink World

      Latest Breaking News From Ink World

      UK-Based Caps Cases Installs World’s First EFI Nozomi 14000 LED Digital Corrugated Press
      Sonoco Announces Transition of Chief Financial Officer
      Azelis Expands Presence in India
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Teklynx software helps Top Clean Injection validate labels
      Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year
      Videojet and Loftware partner to accelerate labeling automation
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Ekso Bionics Names Jerome Wong as Interim CFO
      Exactech Completes First Surgeries Using Next-Gen Cage Glenoid
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      onsemi Recognized by Fortune 500 for Its Transformation Journey
      LG Display Presents AI-Driven NFT Artwork on Transparent OLED
      Joe Stockunas Joins SEMI as Americas President

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login