The company has leaned on a wide range of mechanical, electrical, software and even chemical engineers on-staff to design purpose-built printers serving a variety of markets – including durable goods labeling.
“With the high speed and durability of our printers, markets needing tough chemical- and UV-resistant labels – such as retail and wholesale chemicals, and full-color GHS-compliant and BS5609 approved labels – are using NeuraLabel printers,” explains Todd Wauhob, chief revenue officer at NeuraLog. “Customers can print the labels they need, when they need them and eliminate the traditional minimum order quantity (MOQ) requirements.
“Desktop-sized digital printers for full-color short-run labels are perfect for this market, with the ease to produce many thousands of label designs with ever-changing regulations,” he adds.
NeuraLabel printers allow customers to print labels in-house for the precise moment when they are needed. While on-demand digital printing has been utilized in the industry for some time, the technology has surely evolved – with the ability to print durable labels emerging as one such trend.
Most recently, NeuraLabel has launched the Sirius5 white toner LED printer, which offers a host of media options. The speed and durability of the Sirius is complemented by winding and finishing capabilities. The company has also expanded its Print Lab, where it analyzes materials to add to the company’s list of qualified media.
“Printer components have become smaller, print speeds have increased and the latest desktop printers even have white toner options, producing full-color labels at 2400 dpi,” says Wauhob. “Imagine the gains in efficiency and time-to-market when your creative team has a 4- or 5-color label printer within arm’s reach.”
NeuraLabel’s printers help benefit multiple other markets, as well. The trends toward SKU proliferation and customization necessitate digital color printers that can accommodate the flexibility to quickly take advantage of opportunities as they arise. This might include printing prototypes, small batches, alternative label designs, seasonal promotions and more.
“We continue to see a lot of interest in the traditional CPG label markets, such as food and beverage, craft beer and wine, where labels influence consumer purchases. Of course, in the retail world, the rapidly developing CBD market can’t be ignored and remains a growth area as more and more states and countries regulate cannabis,” notes Wauhob. “
NeuraLabels customers run the gamut, ranging from those seeking products for beer and wine labels to chemical drum labeling. NeuraLabel has worked closely with manufacturers to better tailor its products to its customers’ needs.
“Our customers include rapidly growing small businesses that are moving to automation for their production, manufacturers who need an option for white label applications and quick changeovers, and large enterprises needing an effective and easy way to test market new products with short runs of color label designs,” says Wauhob. “At NeuraLabel, we work closely with major printer manufacturers to bring their technology to the desktop digital printer, tweaking the capabilities to meet market needs. For example, we’ve re-engineered paper paths to dramatically improve small label print applications and developed proprietary control algorithms to simultaneously monitor unwinding and rewinding speeds improving production efficiency and reducing waste. Our team is proud to be the only company to offer worldwide, on-site support for our customers, and we will continue to introduce innovative label printing solutions driven by market demand.”