Greg Hrinya, Editor01.12.21
Tom Baran and Matt Hirsch have developed a new technology that is poised to make an impact on the label and packaging industry. Originally established in 2015, their company, Fathom Optics, features a software platform that fits into standard design and prepress workflows.
Fathom Optics’ software creates depth of motion without the need for special materials or inks. According to Baran, CEO and co-founder, the software enables brands, graphic designers and converters to create, visualize and produce impressive moving prints for applications such as prime labels, shrink sleeves, as well as product authentication.
“At Fathom Optics, we’re making customer experiences more engaging and more fun by bringing printed moving graphics to the tangible surface of packaging – no apps or phones required,” explains Baran. “The algorithmic technology we’ve developed leverages existing press technology to add depth, motion and chromatic effects to a wide range of print applications without requiring specialty inks or substrates. The effects create an eye-catching and memorable experie
Fathom Optics’ software creates depth of motion without the need for special materials or inks. According to Baran, CEO and co-founder, the software enables brands, graphic designers and converters to create, visualize and produce impressive moving prints for applications such as prime labels, shrink sleeves, as well as product authentication.
“At Fathom Optics, we’re making customer experiences more engaging and more fun by bringing printed moving graphics to the tangible surface of packaging – no apps or phones required,” explains Baran. “The algorithmic technology we’ve developed leverages existing press technology to add depth, motion and chromatic effects to a wide range of print applications without requiring specialty inks or substrates. The effects create an eye-catching and memorable experie
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