Greg Hrinya, Editor08.17.21
It’s no secret that labels and packages are continuing to evolve. The Covid-19 pandemic has only spurred the changes impacting the industry. For example, e-commerce has seen a prolific rise, as consumers spend more time ordering products from home.
With that in mind, brands need to design products that are meant for home delivery as well as standing out on a crowded shelf. Identifying new trends will be critical for the health of brands moving forward.
One way in which the label and packaging landscape has the potential to change is with the inclusion of scent. Adding scent to a product is a cost-effective and memorable way to engage with consumers.
Scentisphere, which is based in Carmel, NY, USA, has built a business model on producing and delivering economical scent sampling products and scent marketing solutions. The company, which produces a wide range of scent coatings and varnishes, including UV, aqueous, litho and solvent based systems, operates under the guiding philosophy of, “If it can be printed, it can be scented.”
With that in mind, brands need to design products that are meant for home delivery as well as standing out on a crowded shelf. Identifying new trends will be critical for the health of brands moving forward.
One way in which the label and packaging landscape has the potential to change is with the inclusion of scent. Adding scent to a product is a cost-effective and memorable way to engage with consumers.
Scentisphere, which is based in Carmel, NY, USA, has built a business model on producing and delivering economical scent sampling products and scent marketing solutions. The company, which produces a wide range of scent coatings and varnishes, including UV, aqueous, litho and solvent based systems, operates under the guiding philosophy of, “If it can be printed, it can be scented.”
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