This year the award for Best Sleeve Label went to Texas-based McDowell Label for its "Mad Hot Tingle Bronzer" entry.
McDowell Label used a variety of technologies, including effective use of tactile and foil, to achieve great shelf appeal, with the result "oozing quality," the judges said.
Lenora Phillips, Technical Project Manager, Printpack accepts the award from Corey Reardon
The judges recognized the bold move to change to a foam container and appreciated how with this label Printpack Inc. was able to meet the brand owner and consumer needs, achieving equal levels of quality while using the same equipment.
Mark Howard, VP Graphic Services, Syracuse Label & Surround Printing, accepts the award from Reardon.
The judges commended the achievement of a quality look with depth to design and colors.