In the past, digital printing was often a slow, arduous process that could not deliver the kind of quality exacting brands required. However, quality, color consistency, and speed have all made a considerable jump, to the point where some converters only tout digital printing.

As quality has improved significantly, the process still offers the benefits not found in flexo such as customization and ultra-fast turnaround times.

Epson has invested heavily in service and support offerings designed to promote digital adoption. Mas Crawford, senior product specialist, Epson America, sits down with L&NW to explain how Epson's new headquarters and customer service programs deliver for label converters.