10.13.15
The packaging for ambuja, a natural skin care collection from Legart Forschungsatelier, was the big winner at the 2015 ProCarton ECMA Awards when it received the Carton of the Year award. The winning packaging is made of Invercote G 200 g/m2 from Iggesund Paperboard and has an opening and closure mechanism that makes excellent use of Invercote’s structural properties.
“I’m very pleased at their victory and I congratulate them,” says John Mitchell, who is responsible for Iggesund’s European sales to converters and brand owners. “Their solution is brave and innovative, and they’ve succeeded in combining a bold structural design with creating a tactile and high-quality experience for the consumer. And of course, we are especially pleased when Invercote is used to create packaging that has a really distinctive design and stands out on the retail shelves.”
The product has an elegant coloring scheme and optimal choreography when opening and closing. According to the company, only very few packs express the value of their contents so distinctly. The focus is on aesthetics, which reflect the technological advancement and uniqueness of the brand. The concept’s central idea is based on an “organic” opening, according to the principles of nature – like a fruit or blossom.
The sound effect comes as a surprise and rounds off the experience. When closing the lid, the product is covered with an audible click, and is kept safe at the same time. The sound of the magnetic fastener highlights the feeling of holding something durable and sustainable in a customer’s hands.
The natural harmony of this composition can only be realized with paperboard. The reactions of customers with an affinity for design were extremely positive. Its design makes this carton a powerful positioning aid in this luxury segment, as well as offering enhanced presentation options.
The jury was also excited about the product. “This is a carton that was a joy to interact with. While the feel of the carton in-hand was lovely and smooth, here was a carton that really impressed the judges on opening, as it opened with a flip top where the rest of the pack opened beautifully and partway down the corner to reveal the product. The ace was the audible ‘click’ sound that the pack made when closed and the flip top closing almost spring-like. When several senses can be engaged, including sound, then that makes for a very interesting consumer pack.”
Austrian firm Offsetdruckerei Schwarzach converted the packaging for the brand owner Legart Forschungsatelier. Herwig Bischof and Johannes Gautier created the structural design. The latter also did the graphic design.
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments.
“I’m very pleased at their victory and I congratulate them,” says John Mitchell, who is responsible for Iggesund’s European sales to converters and brand owners. “Their solution is brave and innovative, and they’ve succeeded in combining a bold structural design with creating a tactile and high-quality experience for the consumer. And of course, we are especially pleased when Invercote is used to create packaging that has a really distinctive design and stands out on the retail shelves.”
The product has an elegant coloring scheme and optimal choreography when opening and closing. According to the company, only very few packs express the value of their contents so distinctly. The focus is on aesthetics, which reflect the technological advancement and uniqueness of the brand. The concept’s central idea is based on an “organic” opening, according to the principles of nature – like a fruit or blossom.
The sound effect comes as a surprise and rounds off the experience. When closing the lid, the product is covered with an audible click, and is kept safe at the same time. The sound of the magnetic fastener highlights the feeling of holding something durable and sustainable in a customer’s hands.
The natural harmony of this composition can only be realized with paperboard. The reactions of customers with an affinity for design were extremely positive. Its design makes this carton a powerful positioning aid in this luxury segment, as well as offering enhanced presentation options.
The jury was also excited about the product. “This is a carton that was a joy to interact with. While the feel of the carton in-hand was lovely and smooth, here was a carton that really impressed the judges on opening, as it opened with a flip top where the rest of the pack opened beautifully and partway down the corner to reveal the product. The ace was the audible ‘click’ sound that the pack made when closed and the flip top closing almost spring-like. When several senses can be engaged, including sound, then that makes for a very interesting consumer pack.”
Austrian firm Offsetdruckerei Schwarzach converted the packaging for the brand owner Legart Forschungsatelier. Herwig Bischof and Johannes Gautier created the structural design. The latter also did the graphic design.
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments.