01.26.15
The Xeikon Café, an event hosted by the digital press manufacturer at company headquarters in Belgium, was honored at the third edition of the IBIS Communication Awards. The awards honor the best Belgian communication campaigns and communicators and is organized by BPRCA, the association of leading Belgian PR agencies, and 3C, representing key communicators of companies and agencies. A professional jury was composed of academics, journalists, digital and corporate communication experts. Altogether 27 strong cases were competing for one of the four awards B2B, B2C, Non-profit and Corporate Communication, including brands like Coca-Cola, Landrover, AEG, Acerta, Chaudfontaine.
Duomedia, a B2B content & PR agency, along with Xeikon, accepted the 2014 IBIS Communication Awards in the B2B category. The jury praised the integrated cross-media and strategic approach with smart social communication tactics in high-tech B2B markets. The Xeikon Café is a platform presented by Xeikon and its Aura partners, offering the opportunity to understand, evaluate and experience digital label and package production.
The combined PR and communication teams of Xeikon and duomedia aimed at raising brand & product and business awareness, increasing engagement and community building. Results far exceeded expectations with almost doubled visitor attendance at the event, international press participation and raised social influence by 60%.
Lutt Willems, director client relations at duomedia explains: “While communication technologies and mobility constantly change, there is a continued, even increasing need for face-to-face contacts. A community can better thrive and demonstrate its engagement by personally interacting with other members and interchanging experiences. Xeikon built on its unique community relations to expand and activate its pool of loyal ambassadors.”
A key element of the social media activity was the #Xeikonselfie contest which engaged and mobilized visitors before and during the event. Submitted selfies were printed on the spot using Xeikon digital presses and labeled on a Belgian beer bottle, which could then be picked up by the selfie owner. Within the ongoing social media program, it generated a clear growth in customer interaction and engagement as well as followers.
Duomedia, a B2B content & PR agency, along with Xeikon, accepted the 2014 IBIS Communication Awards in the B2B category. The jury praised the integrated cross-media and strategic approach with smart social communication tactics in high-tech B2B markets. The Xeikon Café is a platform presented by Xeikon and its Aura partners, offering the opportunity to understand, evaluate and experience digital label and package production.
The combined PR and communication teams of Xeikon and duomedia aimed at raising brand & product and business awareness, increasing engagement and community building. Results far exceeded expectations with almost doubled visitor attendance at the event, international press participation and raised social influence by 60%.
Lutt Willems, director client relations at duomedia explains: “While communication technologies and mobility constantly change, there is a continued, even increasing need for face-to-face contacts. A community can better thrive and demonstrate its engagement by personally interacting with other members and interchanging experiences. Xeikon built on its unique community relations to expand and activate its pool of loyal ambassadors.”
A key element of the social media activity was the #Xeikonselfie contest which engaged and mobilized visitors before and during the event. Submitted selfies were printed on the spot using Xeikon digital presses and labeled on a Belgian beer bottle, which could then be picked up by the selfie owner. Within the ongoing social media program, it generated a clear growth in customer interaction and engagement as well as followers.