DuPont Advanced Printing has announced a new anti-counterfeiting film for packaging, DuPont Izon 3D security film. This new packaging film utilizes DuPont imaging technology and enables the integration of overt anti-counterfeiting features directly onto product packaging or labeling.

Key benefits of the new Izon 3D film include Clearly Visible 3D Features: The side dot validation design makes it easy to verify full parallax 3D imaging; Bright holographic red security icon: A clearly recognizable holographic red “lock” image is embedded to enhance quick authentication; Disappearing Image: The holographic image disappears when the label is viewed off-angle, an advanced security feature that is unlike traditional embossed foil holograms; Optional transparent construction: The construction of the film allows for application directly over printed text, bar codes or other images. Printed information under the Izon strip becomes visible when the box is rotated or viewed from an angle; and Deep Image: A semi-covert image becomes visible “floating” in the background when using a point light source such as a flashlight. This feature is useful for field verification by brand protection teams and enforcement agents.

DuPont Advanced Printing
Wilmington, DE, USA
302-757-9209
www.dupont.com