Steve Katz, Editor09.11.17
In the book The Hidden Europe, author Francis Talpon writes, “Asking, ‘where is Eastern Europe?’ seems as stupid as asking, ‘who is buried in Grant’s tomb?’ Obviously, Eastern Europe is in the eastern part of Europe. However, where to draw that line is extremely controversial. Indeed, it’s hard to find two people who agree on which countries are in Eastern Europe.”
So, it is far from clear cut exactly which countries make up the region. Depending on which expert you ask – geopolitical, geographic, cultural or socioeconomic – you may get a wide range of definitions. However, when it comes to the region’s label market, the consensus points to a solid growth trajectory, with Russia’s contribution being somewhat of an “X factor.”
John Nelson, commissioning editor for market research firm Smithers Pira, says the label market in Eastern Europe is generally showing strong, but not spectacular, growth. “From a global perspective we have total market value of $34.5 billion in 2017, and Eastern Europe is only around 3% of this,” he says, citing data from the forthcomi
So, it is far from clear cut exactly which countries make up the region. Depending on which expert you ask – geopolitical, geographic, cultural or socioeconomic – you may get a wide range of definitions. However, when it comes to the region’s label market, the consensus points to a solid growth trajectory, with Russia’s contribution being somewhat of an “X factor.”
John Nelson, commissioning editor for market research firm Smithers Pira, says the label market in Eastern Europe is generally showing strong, but not spectacular, growth. “From a global perspective we have total market value of $34.5 billion in 2017, and Eastern Europe is only around 3% of this,” he says, citing data from the forthcomi
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