Steve Katz, Editor03.09.18
With so many stories of digital press launches and installations dominating the label industry news feed, to some, flexography has become an afterthought. However, despite the inroads digital printing has made in recent years – and they are indeed significant – the majority of PS labels and packaging printed around the world are done so via flexography. In fact, it’s really not even close.
There are several reasons why the tried and true flexo print method has been the backbone of the label industry for decades. As the name of the process suggests, flexo is flexible. Its versatility plays a pivotal role in its adoption and success. Flexo attributes that set it apart from competing technologies such as offset, litho, gravure and digital, include high press speeds, low equipment and maintenance costs, low cost of consumables, suitability for medium to long runs and ease of integration with other printing processes. This ease of integration is paramount to what many experts believe is the future of label printing – the “hybrid” approach. But that’s a whole article unto itself. (For a converter’s take on hybrid printi
There are several reasons why the tried and true flexo print method has been the backbone of the label industry for decades. As the name of the process suggests, flexo is flexible. Its versatility plays a pivotal role in its adoption and success. Flexo attributes that set it apart from competing technologies such as offset, litho, gravure and digital, include high press speeds, low equipment and maintenance costs, low cost of consumables, suitability for medium to long runs and ease of integration with other printing processes. This ease of integration is paramount to what many experts believe is the future of label printing – the “hybrid” approach. But that’s a whole article unto itself. (For a converter’s take on hybrid printi
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