Steve Katz, Editor02.01.19
The decision to invest in a standalone digital label press is more than an investment in a machine – it’s actually an investment in two machines. Cliché aside, digital presses are “all the rage” right now, and for good reason, as they meet brand owner needs for cost-effective short run labels with variable data. But if your digital press investment is not a “hybrid” unit – a machine that incorporates inline flexo printing as well as finishing processes such as diecutting and various forms of embellishment – you’re going to need dedicated finishing equipment.
Parallel to the proliferation of digital presses is an increase in the number of finishing equipment options converters can choose from. As with press purchases, machinery choices vary in size, speed, capabilities and price. While it can be said that the presses themselves get a lot of the attention, the machinery chosen to finish the job must not be overlooked.
David Grenwis, marketing manager for Delta ModTech, says that while many customers put a lot of focus on selecting the right digital press or printer to meet their needs, equal ef
Parallel to the proliferation of digital presses is an increase in the number of finishing equipment options converters can choose from. As with press purchases, machinery choices vary in size, speed, capabilities and price. While it can be said that the presses themselves get a lot of the attention, the machinery chosen to finish the job must not be overlooked.
David Grenwis, marketing manager for Delta ModTech, says that while many customers put a lot of focus on selecting the right digital press or printer to meet their needs, equal ef
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