Greg Hrinya, Associate Editor10.11.19
During a recent Narrow Web Profile, Jordan Sherman, director of operations at Info Label, Inc., said that his company’s investment in the HP Indigo 8000 digital press, combined with the addition of an AB Graphic Digicon Series 3, would allow the company to expand its business into shrink sleeves. This is a prevailing theme for label converters throughout the industry.
As converters seek to grow their businesses, they are increasingly looking for new printing avenues. Flexible packaging stands out as one, and shrink sleeves is another.
“The use of shrink sleeve labels is definitely growing. As a consumer, you see shrink sleeve labels everywhere,” says George Pinter, partner at Klear Plastic Ventures. “The North American label industry has the infrastructure, technology and materials in place to support this growth now and into the future.”
Leslie Kozar, Avery Dennison’s senior marketing manager, Rapid Roll, states that shrink sleeves provide more real estate for brand messaging, with 360-degree labeling on complex curves. Shrink sleeves generate premium shelf appeal and allow brands to engage with
As converters seek to grow their businesses, they are increasingly looking for new printing avenues. Flexible packaging stands out as one, and shrink sleeves is another.
“The use of shrink sleeve labels is definitely growing. As a consumer, you see shrink sleeve labels everywhere,” says George Pinter, partner at Klear Plastic Ventures. “The North American label industry has the infrastructure, technology and materials in place to support this growth now and into the future.”
Leslie Kozar, Avery Dennison’s senior marketing manager, Rapid Roll, states that shrink sleeves provide more real estate for brand messaging, with 360-degree labeling on complex curves. Shrink sleeves generate premium shelf appeal and allow brands to engage with
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