Greg Hrinya, Associate Editor11.15.19
With more manufacturers of digital tabletop printers and full production presses than ever before, it’s no wonder that the labels and packaging industry is keeping a watchful eye on the technology. At Labelexpo Europe 2019, a record number of visitors flocked to the Brussels Expo Center, with many eager to learn about the newest digital – and hybrid – equipment.
Digital printing is leaving its mark on the industry, even though roughly 90% of labels are still printed flexographically. According to LPC, Inc., 75% of future press sales will be digital. Much of that can be attributed to label converters already owning productive flexo presses, but the fact remains: there has been and will continue to be a substantial investment in digital.
“Everyone in the industry can feel the winds of change blowing from the direction of the brands and their demand for digital,” says Eli Mahal, head of marketing, labels and packaging, at HP Indigo. “Our customers are embracing this change as an opportunity to grow, even though others may still consider it a challenge. With Indigo print users growing 4-5 times faster than the broader ma
Digital printing is leaving its mark on the industry, even though roughly 90% of labels are still printed flexographically. According to LPC, Inc., 75% of future press sales will be digital. Much of that can be attributed to label converters already owning productive flexo presses, but the fact remains: there has been and will continue to be a substantial investment in digital.
“Everyone in the industry can feel the winds of change blowing from the direction of the brands and their demand for digital,” says Eli Mahal, head of marketing, labels and packaging, at HP Indigo. “Our customers are embracing this change as an opportunity to grow, even though others may still consider it a challenge. With Indigo print users growing 4-5 times faster than the broader ma
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