Beer Labels

Beer. It’s not just for breakfast anymore. In fact, the beer market is as dynamic and diverse as ever, with the labels to prove it.  Shoppers walking through the crowded beer aisle of any retailer will see that the labels adorning the myriad bottles, cans and growlers are of all shapes and sizes, in colors that run the gamut (literally, the color gamut!). Much like its competitive alcohol space counterparts – wine and spirits – labels sell beer.  Long gone are the days of most beer drinkers defaulting to their tried-and-true brands.

In 2018, the Brewers Association recorded a total of 7,346 craft breweries operating in the United States, with 1,049 opening their doors that year alone. This ever-increasing competition forces craft brewers to evaluate every aspect of their product that can provide an edge, including design and packaging.

According to a recent Nielsen report, 71% of craft beer buyers decide on the beer they’re going to buy at the point of purchase. Plus, the same 71% stated they like to try brands with bold or interesting packaging. The Nielsen report observes that 66% of American craft beer buyers s