• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Dscoop Post-Show Coverage

    Slitter-Rewinders

    Craft Beer Labels

    Pharmaceutical Labels

    Luminer Converting Group: Narrow Web Profile
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Brook + Whittle's new acquisition, SunDance goes to HP and more

    Specialty announces move to new facility

    Mark Andy hosts dealer's open house in Warsaw

    Nazdar celebrates 100th anniversary with refreshed brand identity

    Kingfisher Labels adds 10th Edale press
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Brook + Whittle's new acquisition, SunDance goes to HP and more

    World’s first tequila in a cardboard bottle

    In-Mold Decorating Association announces 2022 IMDA Awards Competition

    Five approaches for more sustainable beauty packaging

    Essentra Packaging invests in Landa Nanographic press
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Specialty announces move to new facility

    Mark Andy hosts dealer's open house in Warsaw

    Kingfisher Labels adds 10th Edale press

    Dantex Group receives accreditation for Pico digital presses

    Heidelberg USA launches new Print Media Performance & Training Center
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Mark Andy hosts dealer's open house in Warsaw

    Kingfisher Labels adds 10th Edale press

    Dantex Group receives accreditation for Pico digital presses

    World’s first tequila in a cardboard bottle

    EyeC unveils revamped website
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Mark Andy hosts dealer's open house in Warsaw

    Kingfisher Labels adds 10th Edale press

    Dantex Group receives accreditation for Pico digital presses

    EyeC unveils revamped website

    Essentra Packaging invests in Landa Nanographic press
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Nazdar celebrates 100th anniversary with refreshed brand identity

    Avery Dennison announces Global Supplier Award winners

    In 2040 a fifth of all food packaging could still be landfilled or incinerated

    Nazdar to manufacture VFP electronic ink for US Market

    Asda implements latest ColorCert ScoreCard Server
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Lemu Group North America

    Martin Automatic Inc.

    NarrowWebExchange.com, LLC

    Heidelberg USA

    Spinnaker Coating, LLC
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Customer Service

    Top-notch quality won’t supersede poor customer service

    ...

    Related CONTENT
    • Lemu Group Helps Customers Meet Surging Demands
    • O Labels Software Technology by Industry
    • Kocher + Beck highlights GapMaster enhancements
    • Discover Achem Lamination
    • GraphTech Ltd.
    Mark Lusky03.04.21
    While excellent quality can get people in the door, it won’t keep them inside if customer service falters. High product quality in and of itself contributes to the quality of customer service. After all, people have to like, trust and respect the product first and foremost. Customer service must support, not detract.

    Label form and functionality are part of the customer service equation. Labels that are easy to read, aesthetically pleasing and impactful, informative, entertaining, and helpful can score very high with consumers.

    A Newsweek “America’s Best Customer Service 2020” article sums up the customer service challenge: “In the course of a day there are any number of interactions that can darken your mood. One thing that brightens it? Dealing with a company that treats you respectfully, one that prioritizes your needs and knows how much you value your time. They expect to accommodate you – not the other way around.”

    Salesforce’s article, “7 Best Practices for Top-Notch Customer Service…How to give every customer white-glove treatment” expands on the customer service theme, noting: “Customers today are proactive: They do their research and take control of their journey. They can either sing your praises on social media and other feedback channels or make it loud and clear that they are unhappy.

    “Customers want to be treated as individuals, not as numbers. That’s why relationships matter so much, whether you are a startup or a global enterprise. To establish friendly familiarity in the age of digital-first experiences, it’s all about the best customer service possible at every touchpoint along the way…Personalize the relationship…Your CRM tools are invaluable to personalize customer interactions.”

    Labels can be extremely valuable to personalization, as well. From the days when consumers could go to website addresses listed on labels or scan QR codes, labels have promoted interactive experiences. People can communicate their preferences, access information valuable to them, and get recommendations based on personalized profiles.

    Now, with the advent of such advanced technologies as Augmented Reality and track-and-trace, labels have evolved into sophisticated communication, educational, anti-counterfeiting, and relationship-building tools. Using a simple smartphone app, consumers can verify product authenticity – along with manufacturers and other authorized parties on the supply chain. And, they can access information both educational and entertaining. Special interactive tools can help product manufacturers personalize their customers’ experiences – and consequently enhance relationships along the way. All of this is vital to establishing and maintaining solid customer service.

    Another area where labels are enhancing traction is offering a variety of channels that consumers can access for customer service and account management. Notes the Salesforce article: “Meet customers anywhere. Omni-channel customer service experiences are the norm. Do your research to find where your customers are and how they want to interact – by phone, text, social media, live web chat, online forums, and a wide variety of other options. Equip your customer service department with a powerful CRM platform to reach customers on their preferred channels.”
    Salesforce also recommends that companies, “Nail your first impression…When a customer has a positive (or negative) experience, they have a lot of power over your reputation and bottom line. They’ll share stories about their experiences, carefully choose which businesses they give their money and time to, and recommend products and services based on personal and subjective experiences.”

    Labels are a natural and powerful force to provide a memorable and positive first impression. Ability to get valuable disclosures, and impactful messaging and graphics that help a brand stand out from the crowd are just two ways labels can be a positive force in buyer decision-making. With more advanced technology, labels also can rev up social media interaction, providing insights into what others think of a particular product and/or enabling buyers to share their opinions.

    In the world of Augmented Reality, the entertainment and informative value tied to labels can be robust. One recent example came from masterofmalt.com/blog: “How does ‘taking a dive into a black cherry and vanilla gin pool’ sound? Or venturing on the mountain of Ben Ledi to learn about its spirit? To be honest, most people would probably sign up for a tour of that box factory from The Simpsons just to get out of the house. But you don’t have to leave the comfort of your couch to witness the above. These are virtual experiences, housed in the label of a gin bottle.”

    The article continues, “McQueen Gin bottles, to be exact. The Scottish gin brand has announced today the launch of its revamped core range, complete with labels equipped with shiny new augmented reality technology. Here’s how it works: you download the McQueen Gin app on your smartphone. You then select the function that scans your bottle’s label and voila! Animations will appear on your screen…The app…also houses cocktails recipes, some brand info and exclusive McQueen rewards.”

    Customer service, in its many forms, will continue to occupy a top spot in consumer product decision-making.


    Mark Lusky is a marketing communications professional who has worked with Lightning Labels, an all-digital custom label printer in Denver, CO, USA, since 2008. Find Lightning Labels on Facebook for special offers and label printing news.
    Suggested For You
    Lemu Group Helps Customers Meet Surging Demands Lemu Group Helps Customers Meet Surging Demands
    O Labels     Software Technology by Industry O Labels Software Technology by Industry
    Kocher + Beck highlights GapMaster enhancements Kocher + Beck highlights GapMaster enhancements
    Discover Achem Lamination Discover Achem Lamination
    GraphTech Ltd. GraphTech Ltd.
    Global Graphics touts SmartDFE Global Graphics touts SmartDFE
    Fujifilm, Edale find success with flexographic showroom Fujifilm, Edale find success with flexographic showroom
    Fujifilm forecasts bright future for labels Fujifilm forecasts bright future for labels
    Fujifilm responds to label and packaging growth with versatile portfolio Fujifilm responds to label and packaging growth with versatile portfolio
    Archroma launches online regulatory and compliance platform Archroma launches online regulatory and compliance platform
    Toray Plastics (America) delivering clean energy to Rhode Island Toray Plastics (America) delivering clean energy to Rhode Island
    Michelman preparing for 10th Annual Global Day of Service Michelman preparing for 10th Annual Global Day of Service
    Flint Group Narrow Web introduces ‘Evolution Series’ of coating products Flint Group Narrow Web introduces ‘Evolution Series’ of coating products
    NanoGrafix engineers new solutions for security printing NanoGrafix engineers new solutions for security printing
    UFlex joins Alliance to promote circular economy UFlex joins Alliance to promote circular economy

    Related Content

    • Lemu Group Helps Customers Meet Surging Demands

      Lemu Group Helps Customers Meet Surging Demands

      The industry leader in the manufacture of technologically advanced converting equipment and packaging automation specific to the roll label and POS industry.

    • O Labels Software Technology by Industry

      ...
      Sebastian Morrison, Manager 04.27.22

    • Kocher + Beck highlights GapMaster enhancements

      Kocher + Beck highlights GapMaster enhancements

      In an interview with L&NW, David Morris explains how his company's latest technology gives the operator full control of the diecutting process.
      Greg Hrinya, Editor


    • Discover Achem Lamination

      Discover Achem Lamination

      ...

    • GraphTech Ltd.

      ...
      Ivan Ivanov, CEO 03.09.22


      Trending
      • Specialty Announces Move To New Facility | Label and Narrow Web
      • Specialty announces move to new facility
      • The Progression Of Paper Mills | Label and Narrow Web
      • Avery Dennison Announces Global Supplier Award Winners | Label and Narrow Web
      • Heidelberg USA Launches New Print Media Performance & Training Center | Label and Narrow Web
      Breaking News
      • Brook + Whittle's new acquisition, SunDance goes to HP and more
      • Specialty announces move to new facility
      • Mark Andy hosts dealer's open house in Warsaw
      • Nazdar celebrates 100th anniversary with refreshed brand identity
      • Kingfisher Labels adds 10th Edale press
      View Breaking News >
      CURRENT ISSUE

      April 2022

      • Dscoop Post-Show Coverage
      • Slitter-Rewinders
      • Craft Beer Labels
      • Pharmaceutical Labels
      • Luminer Converting Group

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      Coatings World

      Latest Breaking News From Coatings World

      What Are You Reading?
      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 21
      Iterative Scopes Expands its Senior Leadership Team
      Viz.ai Raises $100 Million in Series D Funding
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Piramal Pharma Solutions New API Plant in Canada Now Online
      MG America Appoints Claudio Radossi as President
      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      HASK Beauty Enters Exclusive Partnership with Amazon
      Garance Doré Launches Made in France Skincare Line
      Happi

      Latest Breaking News From Happi

      P&G Closes HQ Due To Security Threat, Launches New Hair Care Line
      SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate
      Nutrafol Launches Collagen Infusion
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Brook + Whittle's new acquisition, SunDance goes to HP and more
      Specialty announces move to new facility
      Mark Andy hosts dealer's open house in Warsaw
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Kimberly-Clark to Expand Diaper, Wipes Production in Brazil; The Honest Company to Sell Diapers, Wipes at Walmart & More
      3M to Expand in Nebraska
      Nicely Offers Nonwoven Slitters, Winders
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most Read Stories This Week—May 21
      FDA Clears Anika Therapeutics' X-Twist Knotless Fixation System
      Paragon 28 Rolls Out TenoTac 2.0 Hammertoe and Soft Tissue Repair
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login