09.10.21
Offering a 360-degree branding opportunity, shrink sleeves offer a wide range of additional advantages, including abrasion resistance, sustainability, security and more. The shrink sleeve labels market was valued at $10.37 billion in 2020 and is expected to reach $15.55 billion by 2026, at a CAGR of 6.52% over the forecast period 2021- 2026, according to market research firm Mordor Intelligence. L&NW recently caught up with Amanda Flower, marketing specialist for Mark Andy, Inc., to discuss the press manufacturer’s shrink sleeve capabilities and the technologies fueling growth in
the segment.
L&NW: How does Mark Andy’s technology help converters produce shrink sleeves, and which presses are the best fit for the shrink sleeve market?
Amanda Flower (AF): Our flexo and digital hybrid technology is built upon the principality of configurability. And because of that, we have the right “recipe” when it comes to narrow web and mid-web shrink sleeve production. Mark Andy has the only true hybrid digital 17" format size press that is proven to run shrink without limitations with the
the segment.
L&NW: How does Mark Andy’s technology help converters produce shrink sleeves, and which presses are the best fit for the shrink sleeve market?
Amanda Flower (AF): Our flexo and digital hybrid technology is built upon the principality of configurability. And because of that, we have the right “recipe” when it comes to narrow web and mid-web shrink sleeve production. Mark Andy has the only true hybrid digital 17" format size press that is proven to run shrink without limitations with the
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