12.13.17
With visually-driven social platforms such as Instagram and Snapchat becoming more prominent, brands should look to unique shapes and bright colors to appeal to consumers and encourage digital sharing, says GlobalData, a leading data and analytics company.
According to GlobalData’s primary consumer research, how enjoyable or unique the product is' is often or always influential to over half of consumers globally when making purchasing decisions in food, beauty and grooming, alcohol, and non-alcoholic beverages.
It has therefore become increasingly beneficial for brands to create products which are enjoyable, unique, visually appealing, and can ignite desire among consumers to share these products with their friends and communities online.
Lia Neophytou, Consumer Analyst at GlobalData, comments: "Bearing this in mind, ‘Packaging features consumers find exciting, 2017’ and should be designed to take advantage of the digital age.
“In particular, 26% of consumers globally find unique shapes and bright colors exciting – more than any other features – while interactive packaging excites 23% of global consumers. Brands should therefore consider these types of favorable packaging cues as a key vehicle for digital marketing," Neophytou says.
According to GlobalData’s primary consumer research, how enjoyable or unique the product is' is often or always influential to over half of consumers globally when making purchasing decisions in food, beauty and grooming, alcohol, and non-alcoholic beverages.
It has therefore become increasingly beneficial for brands to create products which are enjoyable, unique, visually appealing, and can ignite desire among consumers to share these products with their friends and communities online.
Lia Neophytou, Consumer Analyst at GlobalData, comments: "Bearing this in mind, ‘Packaging features consumers find exciting, 2017’ and should be designed to take advantage of the digital age.
“In particular, 26% of consumers globally find unique shapes and bright colors exciting – more than any other features – while interactive packaging excites 23% of global consumers. Brands should therefore consider these types of favorable packaging cues as a key vehicle for digital marketing," Neophytou says.