The paper manufacturer wanted to find out what do consumers really want and expect from companies and brands when it comes to paper and packaging products. The Asia Pulp and Paper (APP) 2017 Paper & Packaging Consumer Trends Report explored just this to gain insight into consumers’ thoughts and preferences when it comes to paper and packaging products. The research specifically looked at the importance of sustainability for paper, food packaging and delivery packaging, and how it influences consumer purchasing behavior.
APP is releasing its studies findings in increments.The first section of the report explores the importance of sustainability in food packaging, specifically in restaurants and grocery store settings. L&NW published the results for US consumers last month, and they can be found here. Detailed findings of Canadian consumers are available upon request at firstname.lastname@example.org.
In an era of “2-day shipping,” e-commerce giants like Amazon continue to expand their market share as shoppers purchase everything from clothes and home goods to groceries and beauty products online. Brands are challenged to address how to safely and efficiently get products into the hands of consumers. And now with more environmentally-minded consumers, brands need to consider how sustainably to get these products to consumers.
Newly releases research from Asia Pulp and Paper’s 2017 Paper & Packaging Consumer Trends Report found:
- Nearly four in ten Americans (37%) have had household items such as groceries, cleaning supplies, etc., delivered to their home via mail.
- 19% receive these kinds of deliveries once a month or more often.
- More than half (52%) of all consumers agree that the packaging of delivery items is often much larger than the item itself. Many indicated stores need to do a better job sending delivery items in packaging that better fits the product’s size and reduce waste.
This report presents the findings of an online survey conducted among a representative sample of 1,015 US adults 18 years of age and older, 505 males and 510 females. The study was fielded using ORC International’s twice-weekly Online CARAVAN Omnibus Survey and was ‘live’ during the period June 1-4, 2017.
Respondents were members of an online panel and had agreed to participate in online surveys and polls. As such, no estimates of sampling error can be calculated. All sample surveys and polls may be subject to multiple sources of error, including but not limited to sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments.
Completed interviews are weighted by five variables – age, sex, geographic region, race and education – using data from the US Census Bureau to help ensure reliable and accurate representation of the total U.S. population, 18 years of age and older.