Serialization of marks give each printed item a unique fingerprint. This unique mark can deliver content that is specifically designed for individual end-users, allowing for highly-personalized marketing or direct peer-to-peer communication. For example, you can attach your own video message to a product label or store-bought greeting card. The video can be uploaded and viewed via a single scan with a smartphone, with no need to enter authentication codes or confirm private information like phone numbers.
Another application is brand protection. By including supply chain information in each unique mark it is possible to detect if an individual item has been diverted from the market it was intended for. For example, for cosmetics, wine and spirits, and pharmaceutical products.
“Interactive print lets you include a lot more on the card or pack,” says Nathalie Muller, Linkz’s CEO. “With serialization brands can offer highly personalized engagement, as well as track and trace individual items. Consumers interact with the world around them via their smartphones. Make the interaction personal with serialized marks.”