Sean Skelly11.16.18
In the world of label printing presses, the word “hybrid” has taken on a life of its own. The term itself has been greatly overhyped and its meaning has been obscured by conveying different things to different folks. In fact, in some cases, it has been hijacked by certain equipment vendors to imply that they were the originators of the concept and essentially invented hybrid printing. This article will aim to inject a little bit of reality into “hybrid-mania” and help converters to better understand what it means, what it doesn’t mean and what they should do about it when making a printing system selection.
Understanding the Hype
So what exactly is all the excitement about hybrid printing? Is it really the best thing since sliced bread? Both analog and digital equipment vendors are working hard to associate themselves with the concept of hybrid printing, often creating extensive marketing campaigns to show how their “hybrid” is superior to others. Advertisements, white papers, webinars and other creative content aim to “prove” how their specific combination of analog
Understanding the Hype
So what exactly is all the excitement about hybrid printing? Is it really the best thing since sliced bread? Both analog and digital equipment vendors are working hard to associate themselves with the concept of hybrid printing, often creating extensive marketing campaigns to show how their “hybrid” is superior to others. Advertisements, white papers, webinars and other creative content aim to “prove” how their specific combination of analog
Continue reading this story and get 24/7 access to Label and Narrow Web for FREE
FREE SUBSCRIPTION
