Greg Hrinya, Editor09.10.21
Shrink sleeves are one of the hottest applications in the industry today. With the ability to utilize the entire canvas of a product’s packaging while adhering to a plethora of shapes and sizes, this market is seeing increased interest and growth.
Shrink sleeves are currently boosting brands in a wide range of end uses, from food and personal care to high-end spirits and craft beers. This application’s versatility has led to a surge in usage.
“We’re seeing a very large increase in demand for shrink across all markets,” explains Leslie Gurland, executive vice president of global sales and marketing, Lux Global Label. “Brand marketers love the 360-degree design options and the ability to use different shape containers without the limitations that a PS label would have in some cases. One additional benefit with using shrink sleeves compared to IML or direct print, for example, is that a brand could use blank generic containers and decorate at the point of product filling to reduce their overall cost to carry high volumes of pre-decorated containers or various color containers and risk obsolescence. The generic container
Shrink sleeves are currently boosting brands in a wide range of end uses, from food and personal care to high-end spirits and craft beers. This application’s versatility has led to a surge in usage.
“We’re seeing a very large increase in demand for shrink across all markets,” explains Leslie Gurland, executive vice president of global sales and marketing, Lux Global Label. “Brand marketers love the 360-degree design options and the ability to use different shape containers without the limitations that a PS label would have in some cases. One additional benefit with using shrink sleeves compared to IML or direct print, for example, is that a brand could use blank generic containers and decorate at the point of product filling to reduce their overall cost to carry high volumes of pre-decorated containers or various color containers and risk obsolescence. The generic container
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