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    Features

    Shrink Sleeves

    Converters and suppliers are seeing a sizeable increase in demand for this popular packaging application.

    Shrink Sleeves
    Berkshire Labels produces vibrant shrink sleeves.
    Shrink Sleeves
    Lux Global Label has generated significant revenue with shrink sleeves.
    Shrink Sleeves
    Avery Dennison’s substrates help boost the look of craft beer cans using shrink sleeves.
    Shrink Sleeves
    DWS Printing, a New York-based label converter, has found success printing shrink sleeves with the MPS EF Symjet powered by Domino hybrid press.
    Shrink Sleeves
    Shrink sleeves produced with Mark Andy’s printing technology.
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    Greg Hrinya, Editor09.10.21
    Shrink sleeves are one of the hottest applications in the industry today. With the ability to utilize the entire canvas of a product’s packaging while adhering to a plethora of shapes and sizes, this market is seeing increased interest and growth.

    Shrink sleeves are currently boosting brands in a wide range of end uses, from food and personal care to high-end spirits and craft beers. This application’s versatility has led to a surge in usage.

    “We’re seeing a very large increase in demand for shrink across all markets,” explains Leslie Gurland, executive vice president of global sales and marketing, Lux Global Label. “Brand marketers love the 360-degree design options and the ability to use different shape containers without the limitations that a PS label would have in some cases. One additional benefit with using shrink sleeves compared to IML or direct print, for example, is that a brand could use blank generic containers and decorate at the point of product filling to reduce their overall cost to carry high volumes of pre-decorated containers or various color containers and risk obsolescence. The generic container

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