As one of the world’s leading producers of self-adhesive label materials, we at UPM Raflatac have taken up the task of labeling a smarter future. Together with our partners, we develop innovative labeling solutions that help our customers and brands become more sustainable, while acting responsibly in the areas where we operate.

UPM Raflatac SmartCircle ™ and UPM Raflatac SmartChoice ™ portfolios are designed to guide you in finding solutions to achieve your sustainability targets and the goals set by brands.These solutions embrace the concept of the 3 Rs:

• Reduce - Use fewer raw materials and produce less waste.

• Recycle - Enable the recyclability of packaging and increase the use of recycled content.

• Renew - Choose bio-based alternatives to virgin fossil-based raw materials.

CHOOSE SUSTAINABLE MATERIALS

When it comes to the sustainability of packaging, your choice in label material can make a big difference. Our SmartChoice portfolio offers you a wide selection of label stock that meets the demands of today’s market.

Consumer brands en masse are pursuing hefty sustainability goals, such as using more post-consumer recycled (PCR) content and reducing environmental impact. With SmartChoice, you have access to labeling solutions with high-quality PCR content in the face and the liner.

Other SmartChoice innovations include the new UPM Raflatac RAFNXT+ material, designed for brands who want to decrease their carbon footprint. In addition, RAFNXT+ and UPM Raflatac Forest Film ™ use raw materials made from sustainable sources, reducing our reliance on fossil fuels.

SUPPORT THE CIRCULAR ECONOMY

In order to reduce drain on our natural resources, both the packaging and the label need to be engineered to support recyclability. Our SmartCircle portfolio offers you various options for circular label solutions.

Wash-off adhesives for PET and glass containers enable the label to separate cleanly from the container during recycling. This reduces contamination in the recycling system, which means higher quality recycled content is available for use in the construction of new packaging.

image

Importantly, you’ll find that SmartChoice and SmartCircle solutions look and perform just like conventional materials, so you don’t have to sacrifice quality or performance.

REDUCE LINER WASTE WITH RAFCYCLE ® BY UPM RAFLATAC SERVICE

At UPM Raflatac, we help brands support the circular economy by offering our RafCycle service, which gives new life to label waste that would otherwise end up in the landfill. As part of this service, we collect the waste directly from brands and transport it to our partnering recyclers. These partners de-siliconized the liner and recycle it into new materials.

Liner recycling provides numerous benefits to brands, such as reduced environmental impact and lower cost of waste removal. More importantly, turning waste into a resource is a key concept in the circular economy and an important aspect of social responsibility.

Contact us today and join us on the journey of labeling a smarter future. Email us at americas.support@upmraflatac.com.