Greg Hrinya, Associate Editor11.16.18
A beverage label is very much the same as the beverage consumer: constantly evolving. Changing demographics and new print methods are impacting the products currently hitting store shelves. Popular beverages from major brands are seeing subtle changes, while up-and-coming brands are looking to capitalize on a growing industry.
Beverages, excluding beer, wine and spirits, might include coffee, juice, sports drinks, water, and countless others.
Niche brands are seeking an increased presence in the beverage industry, especially as organic ingredients and healthier lifestyle options are becoming all the rage. Beverage brands are employing cleaner labels while highlighting natural ingredients and sugar reduction.
“A good beverage label should be a one-piece label that is easy to apply automatically,” says Farzin Bakhshian, sales manager at SixB Labels. “The label should target the demographic that it is seeking. For example, juice should promote health, while sports drinks advocate hydration and so on.”
This is a market, however, where new brands can have their presence felt. According to Indra Nooyi, fo
Beverages, excluding beer, wine and spirits, might include coffee, juice, sports drinks, water, and countless others.
Niche brands are seeking an increased presence in the beverage industry, especially as organic ingredients and healthier lifestyle options are becoming all the rage. Beverage brands are employing cleaner labels while highlighting natural ingredients and sugar reduction.
“A good beverage label should be a one-piece label that is easy to apply automatically,” says Farzin Bakhshian, sales manager at SixB Labels. “The label should target the demographic that it is seeking. For example, juice should promote health, while sports drinks advocate hydration and so on.”
This is a market, however, where new brands can have their presence felt. According to Indra Nooyi, fo
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