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    Live From Shows

    Perfection and 'High Fashion' at UPM Raflatac booth

    With a catwalk and fashion show, the company is showcasing how its label materials are a perfect fit for the retail shelf.

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    09.13.16
    UPM Raflatac is demonstrating how its latest product innovations are a perfect fit to help companies distinguish their brands. From new thin film products for food, craft beverage, wine and spirits containers; to tailored solutions for oil and industrial chemical, digital and personal care applications; to exciting developments in the paper labeling segments, UPM Raflatac is showcasing at Labelexpo that it truly offers something for everyone.

    "And with a strong commitment to sustainability," the company says, "converters and end-users will find UPM Raflatac is second to none. Find your inspiration; we have the solution."

    Among the the products on display at the UPM Raflatac booth (729):

    New film solutions
    As a complement to the company's existing high-performance clear and white film products for rigid and conformable containers – as well as adhesives tailored to specific end-uses – UPM Raflatac unveiling new PP and PET options to its metalized and foil product family. With their bright, shiny appearance, these materials are the perfect canvas for graphics that "pop" - and offer the ultimate experience in product decoration and shelf appeal. Whether they are metalized on top of the face sheet (PP Chrome TC) or underneath the face sheet (PET and PP Metalized Silver), each of these products provides excellent ink reception and performance for personal care, beverage and food packaging applications.

    Introducing VANISH 120
    UPM Raflatac's new VANISH 120 products are constructed with a thin 1.2 mil PET face material that offers all of the benefits of VANISH 92 materials, but with increased stiffness for better dispensing on standard equipment. These thin, yet robust products provide the perfect canvas for innovative imagery previously considered unattainable by creative designers. Additionally, their dimensional stability, excellent ink reception and dispensing properties simultaneously allow manufacturers to embrace new productivity gains, reduce material and packaging costs and increase storage space.

    A tailored fit for special applications
    UPM Raflatac has also recently developed new solutions for special labeling applications, including a range of materials for industrial chemical containers as well as high-quality materials for the wine, spirits and craft beverage markets. When it comes to industrial chemical labeling, UPM Raflatac's labelstock constructions are tested for enduring adhesion on specific surface types and in a range of environmental conditions. These products also support legislative compliance and stay functional throughout the life cycle of the labeled container.

    The company's extensive range of label materials for the wine, spirits and craft beverage markets allow creative designers bring their most intricate, attractive designs to life. Whether companies are looking for coated, uncoated, textured, FSC® certified and metalized papers, or unique film options, UPM Raflatac's products are the perfect fit to help brand owners compete for premium space on crowded retail shelves. 

    Paper product portfolio
    From economical semi-gloss options, like 50# Raflacoat; to smoother print surfaces, like Raflasilk; to more premium and glossy options, like Raflacoat Premium and Cast Gloss, all of the products in UPM Raflatac's renewed prime papers portfolio offer excellent convertibility and printability - and help make text and images pop on a range of container options. In the VIP labeling segment, the company's products constructed with 1.7 WG thin paper liners allow converters to utilize larger rolls on-press, increase operational efficiency and send more labels with every shipment.

    Sustainable by design
    The Association of Plastic Recyclers (APR) has recently recognized UPM Raflatac's 2.6 mil PP Pearlescent TC and 1.6 mil PP Clear TC labelstocks constructed with RW85C wash-off adhesive as meeting or exceeding the APR Pressure Sensitive Adhesive Label for PET Bottles Critical Guidance Document requirements. Ideal for labeling PET bottles, these clear and white polypropylene product combinations can undergo common PET recycling processes without contaminating any of the PET flake by-products. During Labelexpo, UPM Raflatac will be featuring its 1.6 mil PP Clear TC products on promotional water bottles available at the company's booth.

    The "perfect fit" fashion show
    As part of UPM Raflatac's presence at Labelexpo Americas, the company is showcasing how its label materials are a perfect fit for the retail shelf, as well as the world of high fashion. Attendees interested in catching the UPM Raflatac models strutting their stuff on the catwalk dressed in high-end fashion pieces constructed out of label stock materials are invited to stop by booth #729 on the following days and times:

    Tuesday, September 13 - 2:00 p.m.
    Wednesday, September 14 - 10:00 a.m. & 2:00 p.m.
    Thursday, September 15 - 10:00 a.m.

    Turn your waste into a resource
    Responsibly managing waste and keeping it from being landfilled is a challenge for the labeling industry. UPM Raflatac has partnered with Labelexpo Americas to provide a solution for exhibiting label converters to responsibly dispose of their label, matrix and liner waste and give it a new life in the form of energy. Attendees are invited to visit UPM Raflatac's waste collection feature area at Booth #1245, where they can find more information and talk to company experts.

    "UPM Raflatac is a frontrunner in providing solutions for managing label waste, and we look forward to partnering with our customers and their end-users on our road towards 'zero waste to landfill' and promoting recycling," says Tyler Matusevich, Sustainability Specialist, UPM Raflatac. "We are collecting their label waste and showcasing it in our feature area. This provides perspective that there are a lot of opportunities to utilize label waste as a resource to make new products or energy."
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