Features

Films

This growing segment must meet demand for aesthetics and sustainability.

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Greg Hrinya, Editor07.16.21

As brands try to stand out on crowded shelves, they frequently rely on new and innovative materials to catch the consumer’s eye. Even though papers are still considered the predominant labeling material, films are growing by leaps and bounds.

According to Alexander Watson Associates, films made up 25% of the pressure sensitive label market globally in 2020, with paper accounting for the other 75%. However, filmic facestocks are growing at a higher rate than paper. BOPP films are the most popular, but depending on performance requirements, a polyethylene, polyester or vinyl may be more appropriate. Film release liners have also increased in popularity due to their ease of converting and the ability to create effects such as the no-label look with clear films.

“For the packaging market, creating shelf appeal through distinctive aesthetics is the primary goal, such as achieving a no-label or frosty look, as well as sharp image quality,” comments Dan Riendeau, strategic business unit manager, packaging, FLEXcon. “Secondly, ensuring resistance to common exposures, such as product contents and humid environments, are important to havi