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    Online Exclusives

    AWA Conference explores shrink sleeve recycling

    PET recycling factored prominently at the event, which took place April 6-7, 2017, in Miami, FL, USA.

    AWA Conference explores shrink sleeve recycling
    A conference panel was dedicated solely to shrink sleeve recycling.
    Greg Hrinya, Associate Editor04.24.17
    As Markus Wolfertstetter, vice president of films at Bruckner Group, stated in his opening remarks on Day 2 of the AWA International Sleeve Label Conference and Exhibition, a shrink sleeve offers multiple benefits. This 360-degree advertising provides protection, decoration, information and promotion. The sleeve also provides waste, though.

    One of the main themes of the event, which took place from April 6-7, 2017, in Miami, FL, USA, dealt with how to effectively deal with PET recycling.

    John Standish, technical director of The Association of Plastic Recyclers (APR), moderated a panel discussion with industry leaders that looked at different ways companies are trying to become more environmentally responsible. Kyle Strenski, business development manager of shrink sleeve films at UPM Raflatac, Carl Williams, technical associate at Eastman Chemical Company, Bob Schantz, business director of the Americas, KP Films, and Philippe Schottland, global director of functional materials technology at Sun Chemical, examined the basic steps in shrink sleeve recycling, as well as steps their companies have undertaken.

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