Greg Hrinya, Associate Editor07.14.17
Household products labels need to fill many roles. Not only are the products – cleaners, soaps, laundry detergents, furniture polishes – versatile, the label is as well. A household products label needs to be durable and informative. And of course, it must be aesthetically appealing and capable of standing out on a crowded shelf.
Functionally speaking, adherence to the package is critical for this label market. The substrate and ink have to be able to withstand external agents like sunlight, chemicals from the product, and water. The label will typically encounter these elements throughout normal use of the product.
“The best labels promote the brand, inform customers of health and safety information on the product, and finally leave the product identity looking as good upon disposal as it did when the product was first purchased,” says John Bennett, vice president, Product Identification Business Team, FLEXcon.
In the recent years, this category has seen a dramatic shift. “If you think about how customers have really purchased labels over the years, it was always dominated by the big brands,” ex
Functionally speaking, adherence to the package is critical for this label market. The substrate and ink have to be able to withstand external agents like sunlight, chemicals from the product, and water. The label will typically encounter these elements throughout normal use of the product.
“The best labels promote the brand, inform customers of health and safety information on the product, and finally leave the product identity looking as good upon disposal as it did when the product was first purchased,” says John Bennett, vice president, Product Identification Business Team, FLEXcon.
In the recent years, this category has seen a dramatic shift. “If you think about how customers have really purchased labels over the years, it was always dominated by the big brands,” ex
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