UPM Raflatac has introduced new Label to Label products to the Americas market. The products have been designed to support the sustainability-minded converter or brand embrace the circular economy without sacrificing performance.

According to UPM Raflatac, this is the label industry’s first paper face material constructed from recycled label materials.

Label to Label offers the same high standards of print quality and high-speed converting as compared to UPM Raflatac’s standard offering. The line features up to 30% post-consumer waste (PCW) containing recycled label backing. With Label to Label products, UPM Raflatac is returning waste back to the label market as a high-quality semi-gloss face well-suited to a wide range of end uses.

The label liners are collected via the RafCycle by UPM Raflatac service and through other industry initiatives. Next, they are de-siliconized and converted to raw PCW, and then UPM Raflatac’s raw materials supplier makes new paper label facestock from PCW containing recycled label fiber. Finally, UPM Raflatac turns this label facestock into the Label to Label product, creating a closed-loop solution.

“Our customers and brand owners have been asking for more sustainable paper label materials, and we’re please to offer the industry’s first and only solution that incorporates PCW from label liner,” says Scott Conrad, segment manager, Prime Business, Paper Laminates, UPM Raflatac, Americas. “UPM Raflatac’s Label to Label is an easy way for converters and their customers to get the same high-quality materials they expect from us while at the same time embracing circular solutions and reducing the amount of virgin materials needed to produce label materials.”