03.14.19
The Middle East and Africa together represent a diverse geographical region offering real growth opportunities for technical know-how and business expertise of every kind – and therefore for packaging and labeling in particular. The region is a combination of both technologically-advanced and underdeveloped countries. There are an estimated 60 languages spoken here – and its lack of homogeneity presents both challenges as well as opportunities.
At the heart of the established label market in the region is the United Arab Emirates (UAE), whose growing international market profile initially attracted the interest of strong Indian label converters with ambitions to go global. Today, most of the UAE label industry is owned or controlled by parent companies in India.
The UAE’s label market – currently representing around 50 million square meters annually – continues to be a focus for expansion. More and more printers are entering the market and offering regional services – often across the range of labeling technologies. This is creating intense competition. A high proportion of the UAE’s products, and their
At the heart of the established label market in the region is the United Arab Emirates (UAE), whose growing international market profile initially attracted the interest of strong Indian label converters with ambitions to go global. Today, most of the UAE label industry is owned or controlled by parent companies in India.
The UAE’s label market – currently representing around 50 million square meters annually – continues to be a focus for expansion. More and more printers are entering the market and offering regional services – often across the range of labeling technologies. This is creating intense competition. A high proportion of the UAE’s products, and their
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