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    Features

    Craft Beer Label Market

    Digital printing is playing a key role in creating these vibrant, eye-catching labels.

    Craft Beer Label Market
    Craft beer labels from Constantia Flexibles
    Craft Beer Label Market
    Mark Andy’s digital hybrid technology can be used to print a wide array of labels, especially of the short-run variety for craft beers.
    Craft Beer Label Market
    A beer label sample from UPM Raflatac
    Craft Beer Label Market
    Lefty’s Brewing Company gets an assist from Dion Label for its Wedding Daze Stout craft beer.
    Craft Beer Label Market
    Fort Hill Brewery’s Jigsaw Jazz Double IPA features a PS label from Dion Label.
    Greg Hrinya, Associate Editor05.30.17
    The proliferation of craft breweries in the United States has translated into big business for label converters. In a marketplace where the label on the outside of the bottle often means more than the liquid inside of it, creativity abounds. For craft brewers, standing out on crowded shelves is the name of the game.

    According to the Brewers Association, craft breweries comprise 5,234 of the 5,301 breweries in the US. The association reports that there are more than 10,000 such breweries globally. In 2015, craft brewers produced 24.5 million barrels, and saw a 13% rise in volume and a 16% increase in retail dollar value. Retail dollar value was estimated at $22.3 billion, representing 21% market share.

    “For the past decade, craft brewers have charged into the beer market, seeing double digit growth for eight of those years,” said Bart Watson, chief economist, Brewers Association. The Brewers Association adds that more than 800 craft breweries opened in 2016 alone.

    Jeff Greenlief, craft beer product and business development manager at Avery Dennison, says that there were 4,269 craft breweries in 2015, a jump from 3,722 in 2014.

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      The substrate and adhesive specialist has engineered a host of labeling materials to support converters in this pivotal space.
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