Greg Hrinya, Associate Editor05.30.17
The proliferation of craft breweries in the United States has translated into big business for label converters. In a marketplace where the label on the outside of the bottle often means more than the liquid inside of it, creativity abounds. For craft brewers, standing out on crowded shelves is the name of the game.
According to the Brewers Association, craft breweries comprise 5,234 of the 5,301 breweries in the US. The association reports that there are more than 10,000 such breweries globally. In 2015, craft brewers produced 24.5 million barrels, and saw a 13% rise in volume and a 16% increase in retail dollar value. Retail dollar value was estimated at $22.3 billion, representing 21% market share.
“For the past decade, craft brewers have charged into the beer market, seeing double digit growth for eight of those years,” said Bart Watson, chief economist, Brewers Association. The Brewers Association adds that more than 800 craft breweries opened in 2016 alone.
Jeff Greenlief, craft beer product and business development manager at Avery Dennison, says that there were 4,269 craft breweries in 2015, a jump from 3,722 in 2014.
According to the Brewers Association, craft breweries comprise 5,234 of the 5,301 breweries in the US. The association reports that there are more than 10,000 such breweries globally. In 2015, craft brewers produced 24.5 million barrels, and saw a 13% rise in volume and a 16% increase in retail dollar value. Retail dollar value was estimated at $22.3 billion, representing 21% market share.
“For the past decade, craft brewers have charged into the beer market, seeing double digit growth for eight of those years,” said Bart Watson, chief economist, Brewers Association. The Brewers Association adds that more than 800 craft breweries opened in 2016 alone.
Jeff Greenlief, craft beer product and business development manager at Avery Dennison, says that there were 4,269 craft breweries in 2015, a jump from 3,722 in 2014.
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