Greg Hrinya, Associate Editor03.13.17
The competitive label market in Latin America is far-reaching and incorporates a multitude of technologies and sustainable initiatives. Like other markets around the globe, Latin America has been growing, although it is more robust in some areas compared to others, where financial struggles play a role.
Many of the industry’s prominent North American suppliers and manufacturers maintain a stronghold in Latin America, designed to capitalize on the latest trends. Some countries are more prosperous than others, however, and businesses must contend with varying economies in the region. Brazil, Argentina, Mexico and Colombia boast some of the area’s largest economies, which contribute to their growth. Other countries are growing, but at a slower rate.
Views differ, though, as some areas of Latin America are struggling due to a strong US dollar and a high cost of borrowing money. Mark Andy finds that many companies are retrofitting existing equipment to help support demand, but it finds that this is not a sustainable long-term solution. Mark Andy’s retrofits are being used to print specialty labels, including extended content and multi-web
Many of the industry’s prominent North American suppliers and manufacturers maintain a stronghold in Latin America, designed to capitalize on the latest trends. Some countries are more prosperous than others, however, and businesses must contend with varying economies in the region. Brazil, Argentina, Mexico and Colombia boast some of the area’s largest economies, which contribute to their growth. Other countries are growing, but at a slower rate.
Views differ, though, as some areas of Latin America are struggling due to a strong US dollar and a high cost of borrowing money. Mark Andy finds that many companies are retrofitting existing equipment to help support demand, but it finds that this is not a sustainable long-term solution. Mark Andy’s retrofits are being used to print specialty labels, including extended content and multi-web
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