Greg Hrinya, Associate Editor11.20.18
Beverage labels offer converters a range of possibilities, as this growing segment features a host of end uses. From water and sports drinks to coffee and tea, beverages extend well beyond beer, wine and spirits.
UPM Raflatac, a substrates and adhesives supplier based in Mills River, NC, USA, has developed several products that are optimized for beverage labeling. In order to take advantage of the no-label look, which is key for beverages, UPM Raflatac has launched Vanish labels. This product range provides an invisible no-label look, while the company’s new Vanish PCR labels offer the same thin no-label look as regular Vanish films, but they are now constructed with a 90% recycled content face.
The label’s design and shelf appeal play a critical role in its success. “More and more high-end products – even bottled water – are switching to pressure sensitive labels instead of paper cut-and-stack labels. Brands need their labels to attract younger generations, which is where eye-popping graphics and sustainability factor in,” says Kyle Strenski, director, Global Business Develop
UPM Raflatac, a substrates and adhesives supplier based in Mills River, NC, USA, has developed several products that are optimized for beverage labeling. In order to take advantage of the no-label look, which is key for beverages, UPM Raflatac has launched Vanish labels. This product range provides an invisible no-label look, while the company’s new Vanish PCR labels offer the same thin no-label look as regular Vanish films, but they are now constructed with a 90% recycled content face.
The label’s design and shelf appeal play a critical role in its success. “More and more high-end products – even bottled water – are switching to pressure sensitive labels instead of paper cut-and-stack labels. Brands need their labels to attract younger generations, which is where eye-popping graphics and sustainability factor in,” says Kyle Strenski, director, Global Business Develop
Continue reading this story and get 24/7 access to Label and Narrow Web for FREE
FREE SUBSCRIPTION
