07.14.16
Earlier this year, Innovia announced the sale of its cellulose films business. After closing the deal three months later, Innovia has refocused its strategy upon building and strengthening its specialty biaxially oriented polypropylene (BOPP) films business. The company is concentrating its efforts into primary global core markets – high performance advanced polymer solutions for labels, packaging, tobacco, and security films.
Internally, Innovia is restructuring to ensure that its BOPP focus is fully aligned throughout the business, people, service and systems.
“Separating a business that has grown over 80+ years is a challenge in itself," says Joe Piccione, managing director, Innovia Films. "Achieving that in such a short time frame is commendable to all those involved in that process. We are exceptionally pleased with the outcome of this process for our cellulose film employees and customers.
“We have always been a specialty films business, which represents over 80% of our sales," he adds. "In addition to our unique and bespoke bubble extrusion process, one of our core strengths is surface engineering. We are experts in tailoring films to our customers’ requirements, whether that is barrier, thickness, printability, shrink tightening, squeezability or fast sealing films for optimized performance. Moving forward, we are well invested and will therefore be looking closely at how we can build upon our manufacturing capabilities and in maximizing our R&D and technical expertise. This will be done to continuously deliver new and exciting product solutions to our existing and new customers. Having divested of our cellulose film business provides us clear focus on strategically growing our BOPP business."
“In order to effectively split out the cellulose film business, some employees from our shared services areas (sales, accounting, marketing, customer services, IT etc.) have transitioned to the new owners," concludes Piccione. "This has provided us with an ideal opportunity to re-evaluate our organizational structure in line with our strategy, to ensure that we augment, reinforce and improve these and other key service functions.”
Internally, Innovia is restructuring to ensure that its BOPP focus is fully aligned throughout the business, people, service and systems.
“Separating a business that has grown over 80+ years is a challenge in itself," says Joe Piccione, managing director, Innovia Films. "Achieving that in such a short time frame is commendable to all those involved in that process. We are exceptionally pleased with the outcome of this process for our cellulose film employees and customers.
“We have always been a specialty films business, which represents over 80% of our sales," he adds. "In addition to our unique and bespoke bubble extrusion process, one of our core strengths is surface engineering. We are experts in tailoring films to our customers’ requirements, whether that is barrier, thickness, printability, shrink tightening, squeezability or fast sealing films for optimized performance. Moving forward, we are well invested and will therefore be looking closely at how we can build upon our manufacturing capabilities and in maximizing our R&D and technical expertise. This will be done to continuously deliver new and exciting product solutions to our existing and new customers. Having divested of our cellulose film business provides us clear focus on strategically growing our BOPP business."
“In order to effectively split out the cellulose film business, some employees from our shared services areas (sales, accounting, marketing, customer services, IT etc.) have transitioned to the new owners," concludes Piccione. "This has provided us with an ideal opportunity to re-evaluate our organizational structure in line with our strategy, to ensure that we augment, reinforce and improve these and other key service functions.”
