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    Breaking News

    Sonoco launches PromoPeel integrated label technology

    PromoPeel allows brand owners to create an instant redeemable coupon or label as a part of the product packaging.

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    04.11.17
    Sonoco, one of the largest diversified global packaging companies, now offers PromoPeel integrated label technology for flexible packaging, which allows brand owners to create an instant redeemable coupon or label as a part of the product packaging, guaranteeing a consistent label position while saving production time and costs. The label lays flat, removes cleanly and eliminates scanning issues at the register.

    "Customers lead increasingly busy lives and demand convenience. They want coupons that they don't need to search for, clip or remember to bring to the store," says Marcy Thompson, vice president, marketing and innovation. "Instant redeemable on-pack coupons fulfill this need, while also driving impulse purchases and product trials."

    PromoPeel improves labor and production efficiencies by avoiding secondary processes associated with pressure sensitive label (PSL) applications. It runs on existing filling lines for a low-cost implementation.

    "This is a solution that works throughout the entire coupon lifecycle," adds Thompson. "It helps CPGs streamline their label application process, it allows brand owners to achieve brand image consistency on the shelf, it generates consumer interest in-store, it removes cleanly, it scans easily at the register and it's proven to work on automated equipment at coupon clearinghouses during the downstream coupon redemption process."

    PromoPeel integrated label technology is suited for coupons, recipes, peel-and-reveal games, trivia, contests, cross-promotions and more. Learn more about PromoPeel and couponing by downloading a white paper at www.sonoco.com/promopeel, or at the Industry Coupon Conference, April 18-20 in Nashville, Tenn.

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      H.B. Fuller launches compostable adhesives for flexible packaging

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      Steve Katz 04.06.21


    • Europe | Flexible Packaging | Sustainability
      Comexi promotes EB and recyclable flexible packaging

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      The Green Packaging Showroom presented the technological advantages of printing with offset or flexo Electron Beam curable inks.
      Steve Katz 03.16.21

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      The company – both in the Americas and EMEA regions – has team members in sales, marketing and customer service.
      Steve Katz 02.25.21

    • Flexible Packaging | Medical Labels | Pharmaceutical Labels | Substrates | Sustainability
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    • Beverage Labels | Flexible Packaging | Folding Carton | Food Labels | Prime Labels | Substrates | Sustainability
      Henkel introduces Technomelt Supra ECO

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    • Flexible Packaging | Sustainability

      FPA publishes 'Flexible Packaging Path to a Circular Economy'

      The report explores the future of sustainability and flexible packaging through 2030 with roadmaps that advance sustainability and circular economy efforts.
      L&NW Staff 01.11.21

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      The California-based converter's second Nilpeter press provides a means to enter the flexible packaging space.
      L&NW Staff 01.06.21


    • Beauty & Personal Care Labels | Flexible Packaging | Folding Carton | Promotional Labels | Spirits Labels
      Terphane launches velvet touch lamination film

      Terphane launches velvet touch lamination film

      "The trend of textures on packaging is growing rapidly in the U.S., at rates above 15%, some experts estimate."
      12.22.20

    • Flexible Packaging | Flexography | North America
      Nilpeter FA-26 destined for Texas

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      This installation at TQL is the first of any in Nilpeter’s press series to include inline E-Beam lamination.
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    • Flexible Packaging | Pressure Sensitive | Prime Labels | Security Labels
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    Trending
    • TLMI Delivers Optimism About Future Of Label Industry
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    Breaking News
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