“Customization is becoming more and more popular with consumers and therefore desired by brand owners. The digital capabilities of the HP Indigo 20000 will allow us to provide expanded personalization and variable data options to our customers,” says Jackie Kuehlmann, director of marketing at Inland.
Inland will be using the HP Indigo 20000 to support its growth in flexible packaging, as well as shrink sleeves and pressure sensitive products. The company plans to deliver enhanced graphics, expedited speed to market and versioning for its customers.
In particular, Inland will be targeting brand revival, brand introductions and product launches where only a digital printing solution can deliver.
Label & Narrow Web profiled Inland as a "Company To Watch" in October 2015. That story can be found here.