For a joint project with Coca-Cola, Adobe and Roland came together to design and print graphics for their very own, personalized bottles of Coke. Attendees used Adobe Illustrator to create their custom label designs and a Roland TrueVIS VG-640 printer/cutter to print and cut the labels in one step. One of the many participants in this interactive experience was Jeremy Dixon, a Mountain View, CA-based designer. “I really enjoyed bringing my design to life in the form of Coke labels,” said Dixon. “Being able to hold a printed version of my own creation made me appreciate the connection between design and technology that much more.”
Roland also equipped the popular Russell Brown workshop, this year themed “Max Madness & The Circus of Light.” The resulting exhibit was a special black-lit showcase featuring fluorescent graphics on decorative pillows, printed with a Roland Texart RT-640 dye-sublimation printer. Under black lights, the work of accomplished art directors, designers and photographers was on full display in eye-catching neon color.
“Like Roland, Adobe MAX is all about creativity, inspiration and innovative technologies that help talented individuals transform their ideas into reality,” noted Roland DGA president Andrew Oransky. “We were thrilled to contribute once again to the overall success of this world-class event.”