Omet Group has named Paolo Grasso as the new head of sales – Labels Business Unit.

In his 14 years working with Omet Italy as area sales manager (Asia and ME), Grasso has been instrumental in establishing a strong base of clients and installations in one of the toughest but yet growing regions of the world. Omet's top management decided to appoint him to the role after seeing his ability to lead the company in new and challenging territories.

"It’s the right time to organize our sales activities to be able to complete our global expansion with a closer attention to each customer. As for Omet every customer is special and deserves the necessary attention," explains Marco Calcagni, director sales." Omet is a very innovative company with path breaking ideas in many markets, which has led Omet’s growth in diverse market segments. Hence, we now feel that each of these segments deserves the necessary focus. We will continue to work in this direction for the best results."

Omet Group has consistently grown in double digits over the last decade, with further continuous growth expected. The newly introduced structure, with a separate unit for the label and packaging markets, allows the company to provide dedicated resources and enhanced support to a global customer base. This step will further allow Omet to have a deeper market presence, streamlined marketing and communication and strengthen belief of customer centric approach.

In his new role, Grasso will lead the global sales team, agents and distributor network of the Label Business Unit, supporting them closely to further enhance the sales and market response. On accepting his new role, Grasso says, “I’m proud of the trust Omet management has bestowed on me and will continue to work towards the company’s uninterrupted growth and success. It’s my great honor, as I feel the label industry deserves greater attention, having seen the continuous trend of changes and innovations it is going through."